Categories Marketing Agencies Creative Media Sustainability Technology

Gaming

There are hundreds of ways to advertise in gaming – some well-established and some still being built, such as the Metaverse.

The Drum explains the challenges brands face when advertising in the gaming industry, and how they can manage the various different ways of advertising that includes in-game billboards, product placements, in-app display, social lenses, branded titles and more.

a fighting video game

17 Nov 2023

7 min read
A $406bn gaming industry and the melee for advertiser's next frontier
Open Mic
Image

01 Nov 2023

5 min read
Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip
Doritos
StackAdapt talk all things emerging media markets at The Drum Live

11 Oct 2023

5 min read

Sponsored

How programmatic platforms are opening new gaming worlds for brands
Promoted
Diverse younger generation (gen z, gen alpha), which brands want to know how to engage

25 Sep 2023

5 min read
Research reveals 5 strategies to engage youth audiences in a shifting media landscape
Open Mic
The Crew Motorfest game launch

12 Sep 2023

1 min read
Stressed-out supercars dream of vacations in the sun in Sid Lee spot for Ubisoft
Gaming
A hand holding a remote control in front of a television, turning on Netflix

06 Sep 2023

4 min read
Is Netflix’s foray into gaming doomed? Not if it learns from others’ mistakes
The Drum Network
vans world

17 Aug 2023

6 min read
100m people have now visited Vans World. Here’s how to do a brand experience in Roblox
Vans
Braze Article Header Day 3

17 Aug 2023

5 min read

Sponsored

Streaming with intention - connecting with the next generation of viewers
Promoted
With 35 million daily visitors Twitch is the place to be
Premium Item

16 Aug 2023

5 min read
Lessons from Samsung and NYX on using Twitch to grow your brand
Build A Brand

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024