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Latest marketing and advertising news for alcohol, including insights and opinions.

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The Drum Network

Tasting notes remain a mystery with The Glenlivet Code limited edition whisky

13 April 2018

Crafting brands: shaping the stories behind beverage marketing

19 March 2018

DB Breweries ends the feud between lager and craft beer drinkers in new campaign

22 January 2018

10,000 Chinese millennials attend Absolut's 100 Nights events

15 January 2018

Absolut launches 100 nights project to connect with China’s youth

21 December 2017

Jägermeister partners age verification app Yoti to take a shot at antiquated alcohol sales

14 December 2017

Alcohol lobbies in Australia protest the New South Wales move to ban alcohol ads

02 December 2017

The Drum Network

Young’s Beer celebrates brewery’s 186 year anniversary with free pint promotion

22 September 2017

The Drum Network

The drinking experience is no longer just taste, brands must satisfy every sense

14 September 2017

The Drum Network

Drinkaware addresses dangers of home drinking with ‘have a little less, feel a lot better’...

15 June 2017

Pernod Ricard on why it's putting a stake in the ground with the appointment of an IoT agency...

06 June 2017

Peroni turns its focus to heritage with illustrated 'Italian Made' campaign

05 June 2017

mike's hard lemonade

Mike’s Hard Lemonade works to connect with male millennials

01 June 2017

Malibu freshens up 'Because Summer' campaign as it looks to own the season

25 May 2017

Ads promoting energy drinks and alcohol mixing influences the perceived effects of intoxication

12 May 2017

Carlsberg is doing things the Danish way, but will UK drinkers buy into its new positioning...

26 April 2017

The Drum Network

The art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches...

20 April 2017

‘There are eyes and ears out there waiting for you to go wrong’: How alcohol marketers toe...

29 March 2017

Chinese Baijiu overtakes whisky as most valuable spirit

22 March 2017

The Drum Network

Why failing to embrace digital will form sour grapes for winesellers

21 March 2017

Captain Morgan and Wes Morgan unite in sponsorship deal unlike any other

15 December 2016

AB InBev re-evaluates media buying practices in wake of SABMiller takeover

12 December 2016

C&C Group signs marketing, distribution and brewing agreement with AB InBev

12 December 2016

Scottish courts back minimum alcohol pricing despite challenge by Scotch whisky industry

21 October 2016

The Golden Shaker

Proof & Company: the business driving Singapore’s hipster booze transformation

06 October 2016

Hendrick’s Gin has grown a new cucumber variant specifically for Australian drinkers

04 October 2016

ASA bans Stuart Pearce Carlsberg ad for promoting drinking in an 'unsafe and unwise' location

28 September 2016

Heineken's F1 deal throws fuel on alcohol sports sponsorship fire among campaigners

14 June 2016

Why has porn site xHamster made a beer? The Drum reviews this odd brand extension

31 May 2016

Global alcohol consumption slumps for the first time this century

13 May 2016

Pernod Ricard wants to show that wine isn’t ‘fussy’ with ‘simple’ Jacob’s Creek brand for millennials...

16 February 2016

Mike’s Hard Lemonade & 21st Century Fox hit alcohol watchdog’s naughty list with Deadpool promotion

12 February 2016

The Portman Group trumpets the importance of guidelines as UK men’s recommended drinking limit...

08 January 2016

Parents wearing alcohol branded football strips could be criminalised under school ad ban

27 October 2015

UK drinking habits under scrutiny: Alcohol trends sets out a potential marketing manifesto...

10 October 2015

Are the days of myth-making in alcohol advertising numbered?

28 September 2015

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