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alcohol

Latest marketing and advertising news for alcohol, including insights and opinions.

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DB Breweries ends the feud between lager and craft beer drinkers in new campaign

10,000 Chinese millennials attend Absolut's 100 Nights events

Absolut launches 100 nights project to connect with China’s youth

Jägermeister partners age verification app Yoti to take a shot at antiquated alcohol sales

Alcohol lobbies in Australia protest the New South Wales move to ban alcohol ads

The Drum Network

Young’s Beer celebrates brewery’s 186 year anniversary with free pint promotion

The Drum Network

The drinking experience is no longer just taste, brands must satisfy every sense

The Drum Network

Drinkaware addresses dangers of home drinking with ‘have a little less, feel a lot better’...

Pernod Ricard on why it's putting a stake in the ground with the appointment of an IoT agency...

Peroni turns its focus to heritage with illustrated 'Italian Made' campaign

mike's hard lemonade

Mike’s Hard Lemonade works to connect with male millennials

Malibu freshens up 'Because Summer' campaign as it looks to own the season

Ads promoting energy drinks and alcohol mixing influences the perceived effects of intoxication

Carlsberg is doing things the Danish way, but will UK drinkers buy into its new positioning...

The Drum Network

The art of drinks marketing is changing as the demand for NOLO (No and Low) alcohol reaches...

‘There are eyes and ears out there waiting for you to go wrong’: How alcohol marketers toe...

Chinese Baijiu overtakes whisky as most valuable spirit

The Drum Network

Why failing to embrace digital will form sour grapes for winesellers

Captain Morgan and Wes Morgan unite in sponsorship deal unlike any other

AB InBev re-evaluates media buying practices in wake of SABMiller takeover

C&C Group signs marketing, distribution and brewing agreement with AB InBev

Scottish courts back minimum alcohol pricing despite challenge by Scotch whisky industry

The Golden Shaker

Proof & Company: the business driving Singapore’s hipster booze transformation

Hendrick’s Gin has grown a new cucumber variant specifically for Australian drinkers

ASA bans Stuart Pearce Carlsberg ad for promoting drinking in an 'unsafe and unwise' location

Heineken's F1 deal throws fuel on alcohol sports sponsorship fire among campaigners

Why has porn site xHamster made a beer? The Drum reviews this odd brand extension

Global alcohol consumption slumps for the first time this century

Pernod Ricard wants to show that wine isn’t ‘fussy’ with ‘simple’ Jacob’s Creek brand for millennials...

Mike’s Hard Lemonade & 21st Century Fox hit alcohol watchdog’s naughty list with Deadpool promotion

The Portman Group trumpets the importance of guidelines as UK men’s recommended drinking limit...

Parents wearing alcohol branded football strips could be criminalised under school ad ban

UK drinking habits under scrutiny: Alcohol trends sets out a potential marketing manifesto...

Are the days of myth-making in alcohol advertising numbered?

Britons sober up as social media leaves nowhere to hide

ISBA counters campaigners’ claims that advertisers are to blame for children’s awareness of...

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