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Best Ads of the Week: Heinz talks love and a sex toy goes big on sustainability


By Amy Houston, Senior Reporter

June 7, 2023 | 6 min read

There is a Santander ad that features Succession star Brian Cox and Coors’s freezer tragedies celebrates its color-changing label with a print campaign.

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Heinz global ad campaign / Wieden+Kennedy

Every week, The Drum picks the top global campaigns from our creativity section.

This week, Heinz unified all regions under one creative strategy for the first time in its 150 years, Love Not War wanted people to break up with their showerheads and a VW Bus rides through NYC and LA billboards to push its electric upgrade.

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Heinz: It Has To Be Heinz by Wieden+Kennedy

Whether advertising its ketchup, beans or anything in between, Heinz is a brand that taps into people’s love for its products in its ad campaigns. Its latest push is no different.

Love Not War: Break Up With Your Showerhead by Dude London

Sex toy brand Love Not War encouraged people to consider pleasuring themselves in a more eco-conscious way.

Volkswagen: ID Buzz by Johannes Leonardo

To push a new era of the beloved VW Bus, the brand released a huge outdoor media campaign that lets people see the vehicle from all angles.

Santander: Connections by House337

Hot on the heels of the Succession finale, Spanish bank Santander enlisted its protagonist Brian Cox to lead its new ad.

Coors Light: Freezer Tragedies by Alma

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A print campaign from American beer brand Coors Light tapped into that disappointing moment when you leave your drink in the freezer for too long and the bottle explodes.

Dulux: It’s a Feeling by Ogilvy UK

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When it comes to decorating your home, color choices are one of the most important aspects. From calm neutrals to bold brights, different shades can stir a range of feelings. With this in mind, paint brand Dulux shared some of those responses with this print campaign.

The UK National Lottery: Pockets by Adam&EveDDB

This ad tells the tale of two men who first meet in 1994, on the night of the first-ever National Lottery draw, and follows the various ups and downs of their three-decade relationship.

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McDonald’s: Grimace’s Birthday by Wieden+Kennedy New York

To celebrate Grimace’s 51st birthday, McDonald's created a campaign and limited-edition offerings that bring some serious 90s nostalgia.

Rekorderlig: Little Fruktig by Havas London

In this spot, viewers see a young couple enjoying a picnic before realizing that their cool bag is only filled with ice in the ad. In a strange twist, the woman calls for a horse, who delivers two bottles of Rekorderlig and saves the day.

Smyle: The Wash Away Billboard by Tim Hoekstra

Smyle created an ad campaign that is designed to wash away to mark International Ocean Day.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

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