Best Ads of the Week: Greenpeace Glasto anthem and a poverty ad makes a tough watch
Adam&EveDDB’s railway spot chanelled Enid Blyton / Great Western
Every week, The Drum picks the top global campaigns from our creativity section.
This week, film director Steve McQueen rallies Greenpeace activists at Glastonbury, a hungry kid resorts to eating imaginary food in hard-hitting spot for Child Poverty Action Group and a wholesome Enid Blyton animation showed off a quaint British train trip.
Greenpeace: Future Utopia by Mother
Reimagining a classic Fleetwood Mac song for a new generation, the environmental organization Greenpeace enlisted the expertise of Grammy-winning producer Fraser T Smith and rapper Avelino for this spot.
Child Poverty Action Group: Imagine by Creature London
As child poverty levels rise in the UK and beyond, a new ad for Child Poverty Action Group aims to put pressure on governments and raise awareness about the horrifying issue.
Great Western Railway: Five Get There First by Adam&EveDDB
Creative agency Adam&EveDDB brought the Famous Five back to screens for their first adventure on Great Western Railway since 2020.
Tubi: Cannes Lions by Mischief @ No Fixed Address
Tubi posted up at the Palais with nine relatable-yet-funny posters promoting fictitious films such as ‘The Idea Someone Else Did’ and ‘Creative Déjà Vu’. Taking aim at attendees, some of the other titles include ‘Posing With a Lion’, ‘Unattended Panel’, and ‘Business as Usual’.
O2: Roam On by VCCP London
O2 reminded everyone that it’s the only major UK network not to charge customers extra for EU roaming when abroad in this fun spot featuring Lizzo’s vocals.
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Fubo: Bedtime Stories With Ryan by Maximum Effort
Fubo teamed up with Ryan Reynolds’s ad agency Maximum Effort for a multiyear partnership that includes an exclusive first look at numerous series.
WhatsApp: Message Privately by BBDO San Francisco and BBDO India
WhatsApp released another campaign touting its privacy credentials. In the spot, viewers see a woman telling her friend that she has had a positive pregnancy test. Using all the various features that WhatsApp has to offer, she’s able to do this in confidence before she’s ready to tell her partner.
E.ON: It’s Time To Act by House 337
Energy provider E.ON says this campaign reflects the urgency with which we need a sustainable energy transition.
Bose: Candy Paint by Bose
Speaker and headphone manufacturer Bose unveiled a new campaign featuring R&B legend and former Fifth Harmony member Normani.
Remy Cointreau: Thanks But No Thanks by Edisen
To toast to 75 years of margaritas, Cointreau launched its largest creative campaign to date with White Lotus star Aubrey Plaza.