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Storm in a tin can: will the Irn-Bru brand withstand recipe revolt?

10 January 2018

Irn-Bru responds to fears over impending recipe change

06 January 2018

AG Barr reveals Irn-Bru Xtra as part of its new marketing strategy following sugar tax

Irn-Bru embraces its rich history with new vintage redesign

A sweet deal: Could Coca-Cola and others use the sugar tax to embrace health-conscious messaging?

Irn Bru-maker AG Barr turns to marketing and developing low sugar drinks following budget bash

Coca-Cola and other drinks giants poised to sue government over sugar tax

Budget 2016: what marketers need to know

Government announces sugar tax on soft drink brands, share price of A.G. Barr and Britvic hit

Say adieu to the Irn-Bru 30p bottle return - AG Barr urges recycling instead

Irn-Bru celebrates the brand's 'rich heritage' with tartan-clad limited edition bottle run...

29 December 2014

Irn-Bru maker AG Barr praises Glasgow 2014 Commonwealth Games sponsorship as it reveals 14.6%...

23 September 2014

AG Barr strikes soft drink partnership with Scottish Rugby

Rubicon pushes new flavour launch with Capital FM and Metro partnership

Rubicon asks Are you Ready to Mango? as it looks to increase trial of the brand

Irn-Bru confirms ad push in North England as part of £5m brand investment

Rockstar appoints AnalogFolk for UK integrated marketing account

28 October 2013

Three quarters of Scots can't identify Glasgow 2014 sponsors according to YouGov survey

02 October 2013

A.G. Barr and Britvic merger falls through

Irn Bru’s ‘push-up bra mum’ escapes sanction from ASA

AG Barr and Britvic merger fully approved by The Competition Commission

Britvic and A.G. Barr merger provisionally approved by the Competition Commission

AG Barr reveals plans to advertise Irn-Bru south of the border

Irn-Bru unveils limited edition design for Glasgow 2014 Commonwealth Games

27 February 2013

Britvic and AG Barr merger to be investigated by Competition Commision

13 February 2013

Britvic strikes a deal with PepsiCo Americas Beverages to distribute Fruit Shoot in 30 US states

24 January 2013

AG Barr talks Britvic deal as pre-tax profits slip

24 September 2012

Rangers in the Scottish Football League - Is IRN-BRU the luckiest football sponsor in history?

Video: AG Barr launches Fiery IRN-BRU

19 September 2011

Irn-Bru brand protected following European Commission's standing committee ruling

09 September 2011

Rockstar launches promotion to celebrate sponsorship with MotoGP world champion Jorge Lorenzo

01 September 2011

AG Barr to continue brand investment despite facing 'operational challenges'

Irn-Bru to launch ‘Bru-Jet’ holiday promotion

Rockstar Energy rolls out female targeted pink variant

Brazen wins Orangina PR account

Rubicon launches new outdoor campaign

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