The Drum Awards Festival - Extended Deadline

-d -h -min -sec

The7stars Business on the Move Brand Strategy

The7Stars wins UK media accounts for Irn-Bru and Japanese manufacturer Kao


By Sam Bradley, Journalist

January 14, 2022 | 4 min read

We consider this week’s account wins, kicking off with Irn-Bru’s new media planning and buying partner.

irn bru advert cowboys

Irn-Bru is known for its fun and quirky ads

Rust-colored fizzy pop Irn-Bru has a decent claim to being Scotland’s second national drink. It’s defended its position against the likes of Coca-Cola and Pepsi over the years by developing a humorous, underdog persona in its marketing efforts, including a long series of ads made by the Leith Agency.

Responsibility for helping the brand’s owner Barr Soft Drinks maintain its market position has now fallen to The7Stars, which has been appointed by Barr to lead its consolidated media planning and buying account in the UK.

The competitive pitch, led by Ebiquity, includes Irn-Bru, Rubicon and the Barr Flavours range.

Adrian Troy, chief brand officer of AG Barr, said: “We immediately hit it off with The7stars and felt aligned with their agile independent spirit, their passion and knowledge of our business, and their well-defined approach for taking our brands forward.”

Liam Mullins, managing partner at The7stars, added: “AG Barr is an exciting UK business with an impressive track record of serving up great-tasting products that people love. We are delighted to be on board to help with their ambitious growth plans and look forward to delivering stand-out campaigns for their unique and distinctive portfolio of brands, all of which deserve a bigger customer base.”

It’s been a strong week for the agency, which also picked up the account for Japanese consumer goods manufactuer Kao. The company, which specializes in haircare equipment for salons and hair brands such as John Frieda, appointed The7Stars to handle its media planning and buying in the UK. The competitive pitch was led by Abintus.

Wendy Brown, UK country manager, Kao Consumer Care, commented: “We are very excited to have appointed The7stars as our new media planning and buying partner. We were impressed by the progressive thinking and integrated omnichannel approach and are very much looking forward to working with Jenny and her talented team at The7stars.”

Moves you may have missed

  • Serviceplan has retained the BMW Middle East account after a competitive pitch against several rival agencies. Serviceplan Middle East has worked with BMW in the region for 11 years.

  • Orkin has selected DDB Chicago as its strategic and creative agency-of-record.

  • KFC has hired Spark Foundry as its US media agency.

  • Jack in the Box has begun reviewing its creative account; David & Goliath has held the business since 2015.

  • Water and hygiene charity WaterAid has appointed agency Blue State to develop a global advocacy strategy.

  • Indian peer-to-peer lender LenDenClub has appointed Chimp&z Inc as its digital marketing partner.

Want to tell us about your new agency appointment? Email Sam at

The7stars Business on the Move Brand Strategy

More from The7stars

View all


Industry insights

View all
Add your own content +