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20th century fox

Latest marketing and advertising news for 20th century fox, including insights and opinions.

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20th century fox

Disney drops Fox name from production studios

17 January 2020

The Drum Digital Advertising Awards

Deadpool and Old Navy snap up top accolades at The Drum Digital Advertising Awards US 2019

14 November 2019

How Disney aims to overcome losses as it prepares marketing plan to launch streaming platform

07 August 2019

Disney moves 20th Century Fox media assets to OMD for upfronts planning

13 May 2019

20th century fox

Twentieth Century Fox promotes Greg Drebin to EVP of worldwide marketing

19 February 2018

Disney close to snaring $60bn Fox in mass media consolidation

13 December 2017

Max Factor taps DCM boutique cinemas to help movie fans ‘Create the Look’ of the stars

05 October 2017

Manchester United players want to be a Kingsman as they promote the latest movie

23 September 2017

20th century fox

VisitBritain leverages Kingsman: The Golden Circle experience to drive transatlantic tourism

13 September 2017

ITV and Channel 4 to direct viewers to the other in Planet of the Apes simulcast

08 July 2017

Entertainment marketing: movies, TV, music and gaming

Making a 'day' of movie marketing efforts

30 May 2017

How 20th Century Fox marketed Alien: Covenant with personalised and branded content

15 May 2017

Audi underlines its lunar ambitions in Alien: Covenant branded video and movie placement

28 April 2017

Behind All 4's new personalised VOD ads that call out the names of viewers

28 April 2017

Social media personalisation campaign from EchoMany urges tweeters join the doomed Alien: Covenant...

27 April 2017

Channel 4 shows off personalised audio with creepy Alien: Covenant ad that knows your name

25 April 2017

Enquiry into Murdoch’s £11.7bn bid for Sky delayed until after general election

22 April 2017

Ridley Scott's studio RSA embraces VR, AR and MR film as immersive Alien: Covenant work creeps...

18 April 2017

Entertainment marketing: movies, TV, music and gaming

Hot off the press movie posters: Guardians, Spider-Man, Alien, King Arthur, IT and more

11 April 2017

Alien: Covenant nods to H.R. Giger roots with Renaissance-style poster

25 March 2017

Beauty and the Beast

The Boss Baby airs tailored parody trailer at Beauty and the Beast theatrical showings

20 March 2017

20th century fox

Logan TV ad takes a slash at Disney’s Beauty and the Beast in box office threat

16 March 2017

Entertainment marketing: movies, TV, music and gaming

Michael Fassbender stars in Alien: Covenant short ‘Meet Walter’, showcasing the potential of...

10 March 2017

20th century fox

How sleek trailers, Hugh Jackman and Deadpool rumours helped drive Fox's Logan marketing campaign

24 February 2017

20th century fox

Fox sorry for ‘inappropriate’ fake news marketing campaign around ‘A Cure for Wellness’

17 February 2017

20th century fox

Fox turns to viral video for Logan with grainy found footage promo Laura.mov

16 February 2017

Manchester United

Manchester United puts Wayne Rooney on a pedestal with Wolverine in 20th Century Fox 'Logan'...

16 February 2017

Under the hood of The Grand Tour trio’s auto site DriveTribe and its ambitious expansion plans

04 January 2017

The Simpsons celebrates 600th episode with cinematic virtual reality couch gag aping Planet...

17 October 2016

20th century fox

Beth Goss hired as new chief brand officer for 20th Century Fox

27 September 2016

Fox is suing Netflix for poaching employees

18 September 2016

Artificial Intelligence

IBM Watson becomes the first AI to cut a movie trailer with horror flick ‘Morgan’

31 August 2016

Snapchat unveils 360-degree ad format with campaign for Sony's Don't Breathe horror flick

16 August 2016

The Drum Network

Think Jam partners with offline publicity house RKP Media to offer full service campaigns

12 August 2016

Manchester United

Manchester United's Wayne Rooney and co show off their acting skills in new Independence Day...

14 June 2016

Vizeum US get milestone win with 21st Century Fox business

10 June 2016