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Latest marketing and advertising news for 20th century fox, including insights and opinions.

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Disney drops Fox name from production studios

17 January 2020

Deadpool and Old Navy snap up top accolades at The Drum Digital Advertising Awards US 2019

14 November 2019

How Disney aims to overcome losses as it prepares marketing plan to launch streaming platform

Disney moves 20th Century Fox media assets to OMD for upfronts planning

Twentieth Century Fox promotes Greg Drebin to EVP of worldwide marketing

19 February 2018

Disney close to snaring $60bn Fox in mass media consolidation

13 December 2017

Max Factor taps DCM boutique cinemas to help movie fans ‘Create the Look’ of the stars

05 October 2017

Manchester United players want to be a Kingsman as they promote the latest movie

23 September 2017

VisitBritain leverages Kingsman: The Golden Circle experience to drive transatlantic tourism

13 September 2017

ITV and Channel 4 to direct viewers to the other in Planet of the Apes simulcast

Making a 'day' of movie marketing efforts

How 20th Century Fox marketed Alien: Covenant with personalised and branded content

Audi underlines its lunar ambitions in Alien: Covenant branded video and movie placement

Behind All 4's new personalised VOD ads that call out the names of viewers

Social media personalisation campaign from EchoMany urges tweeters join the doomed Alien: Covenant...

Channel 4 shows off personalised audio with creepy Alien: Covenant ad that knows your name

Enquiry into Murdoch’s £11.7bn bid for Sky delayed until after general election

Ridley Scott's studio RSA embraces VR, AR and MR film as immersive Alien: Covenant work creeps...

Hot off the press movie posters: Guardians, Spider-Man, Alien, King Arthur, IT and more

Alien: Covenant nods to H.R. Giger roots with Renaissance-style poster

The Boss Baby airs tailored parody trailer at Beauty and the Beast theatrical showings

Logan TV ad takes a slash at Disney’s Beauty and the Beast in box office threat

Michael Fassbender stars in Alien: Covenant short ‘Meet Walter’, showcasing the potential of...

How sleek trailers, Hugh Jackman and Deadpool rumours helped drive Fox's Logan marketing campaign

24 February 2017

Fox sorry for ‘inappropriate’ fake news marketing campaign around ‘A Cure for Wellness’

17 February 2017

Fox turns to viral video for Logan with grainy found footage promo Laura.mov

16 February 2017

Manchester United puts Wayne Rooney on a pedestal with Wolverine in 20th Century Fox 'Logan'...

16 February 2017

Under the hood of The Grand Tour trio’s auto site DriveTribe and its ambitious expansion plans

04 January 2017

The Simpsons celebrates 600th episode with cinematic virtual reality couch gag aping Planet...

17 October 2016

Beth Goss hired as new chief brand officer for 20th Century Fox

27 September 2016

Fox is suing Netflix for poaching employees

18 September 2016

IBM Watson becomes the first AI to cut a movie trailer with horror flick ‘Morgan’

Snapchat unveils 360-degree ad format with campaign for Sony's Don't Breathe horror flick

The Drum Network

Think Jam partners with offline publicity house RKP Media to offer full service campaigns

Manchester United's Wayne Rooney and co show off their acting skills in new Independence Day...

Vizeum US get milestone win with 21st Century Fox business

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