Disney moves 20th Century Fox media assets to OMD for upfronts planning

Disney consolidates some Fox media assets under OMD for Upfront season

Disney is moving the US media planning and buying for its newly acquired 20th Century Fox assets to Omnicom-owned OMD.

In what is described as a temporary move to cover the upfront dealings that begin this week, Disney will be moving the 20th Century Fox assets to OMDE, the Disney-dedicated division.

A Disney spokesperson called earlier reports that the company had named OMD its full-time agency of record for the handful of Fox assets "not accurate."

"The Walt Disney Company has not consolidated media efforts with Omnicom; however, there is an interim agreement with OMDE to represent Disney and Fox studios for 2019 Upfront purposes only," said the spokesperson.

Disney has yet to clarify the exact time length on this agreement.

For the time being, OMDE has Disney's Marvel, Pixar and Lucasfilm, as well as newly acquired Fox Searchlight, 20th Century Fox Films and Home Entertainment.

An Omnicom spokesperson agreed that the deal isn't a conslidation, but rather a shift in business.

The Omnicom spokesperson confirmed that OMDE will be handling upfront media planning for the 2020 fiscal year.

A full review is expected to follow this deal, according to sources familiar with the deal.

Publicis’ Zenith and MDC Partners’ Assembly formerly held various 20th Century Fox assets.

Zenith has yet to respond to The Drum's request for comment.

“This move has been anticipated and planned for since the announcement of the Disney acquisition and related management changes,” an Assembly spokesperson said in a statement. “We’re extremely proud of the work we’ve done together and wish Fox all the best going forward.”

Originally announced in December 2017, Disney has officially acquired 21st Century Fox in March for $71.3bn.

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