Twentieth Century Fox has announced the promotion of Greg Drebin to an expanded role of executive vice president-worldwide marketing. In this role, Drebin’s been tasked with overseeing Fox Networks Group’s content distribution marketing and television distribution research arms.
Announced by Mark Kaner, president of Twentieth Century Fox Television Distribution (TCFTVD), Drebin still has oversight of the worldwide marketing, publicity and promotion of the studio’s series and films across all international linear channels, and global SVOD and streaming services.
Since joining Twentieth Century Fox Television Distribution in 2014, Drebin has built a cohesive organizational structure that fully integrates the marketing, research and sales teams to more effectively service the division’s robust content and global clients.
With the addition of FNGCD’s catalogue, Drebin will be responsible for marketing a wider array of content internationally including FNG US scripted series and local productions, as well as National Geographic’s original series and library. Under Drebin, the TCFTVD research division will further its role in providing the TCFTVD sales and marketing teams with key qualitative and quantitative data analysis for the international market.
Prior to his role at Fox, Drebin served as senior vice president of programming and marketing at Warner Bros. International TV Branded Services. Drebin was previously executive vice president of the international music feed at Universal Music Group, where he was responsible for the channel launch and brand development. Drebin also founded and launched ZDTV/TechTV for Paul Allen's Vulcan Ventures. Drebin was also head of programming and production at MTV.
“Greg has been instrumental in showcasing our content around the world,” said Kaner. “He has not only elevated our creative and strategic marketing, but he has developed new processes and structure to make us the preeminent global marketing partner for our clients. We are proud to recognize him with this well-deserved promotion for his contribution to the success of our business.”
20th Century Fox, a subsidiary of 21st Century Fox, was part of Disney's $52.7bn acquisition back in December.