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Podfluencers: the new era of podcast advertising with Spotify

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts.

Budget retail marketing 101

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth strategies.

How to stand out in the AI market

In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights from marketers of top agencies. Join our guests from DEPT®, MAS, Merkle, SmartAssets, and Tangent as they delve into the current state of AI and explore how you can enhance the creative process through collaboration between humans and AI.

Data, personalization and digitization in health and pharma

In the latest episode of The Drum Network podcast, we dive into the current challenges and future opportunities in healthcare marketing. New host Sam Anderson is joined by a panel of expert health marketers from Kepler, Space & Time, JACK RYAN, and Rightpoint. Discover how brands can navigate privacy regulations while still offering personalized experiences, and manage global campaigns across different compliance standards.

Community marketing 101

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols.

TikTok, Spotify and Shazam: what's changed in music marketing

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.