back
to thedrum.com
The Drum Awards for Marketing - Extended Entry Deadline
-
d
-
h
-
min
-
sec
Enter Now
The Drum's reporter Amy Houston chats to Russell Ramsey, Executive Creative Director at Pulse Creative London about its TalkSport World Cup campaign.
Share Episode
Twitter
Linkedin
Email
Facebook
Facebook Messenger
Whatsapp
Reddit
Flipboard
Nov 30, 2022
Anatomy of an Ad and advertising
More Episodes
21 Nov, 2022
E7. Christmas trends with Kantar
The Drum's reporter Amy Houston chats to Kantar UK's head of creative excellence Lynne Deason about how they use data to help advertisers inform their Christmas campaigns.
14 Nov, 2022
E6. Reinventing radio with 72andSunny
The Drum’s reporter Amy Houston chats to 72andSunny's creative directors Jeff Lam and Tahirah Edwards Byfield about the brilliant campaign they made for Amazon’s live radio app Amp.
7 Nov, 2022
E5. Lovehoney, Essity and the issue with big tech
The Drum's creative reporter Amy Houston chats to Lovehoney’s head of sexual empowerment Johanna Rief and Essity's global innovation, brand and communications director Tanja Grubner about the issues that both companies face with big tech.
17 Oct, 2022
E4. Allies in advertising with MadeBrave
The Drum's creative reporter Amy Houston chats to MadeBrave's creative director Paloma Pini-Reed and deputy creative director Naresh Subhash about LGBTQ+ representation in the advertising industry.
10 Oct, 2022
E3. The joys of later life sex
The Drum's creative reporter Amy Houston chats to Ogilvy UK's Jules Chalkley about the ad that got everyone talking about the joy of later life sex.
1 more episodes +
26 Sep, 2022
E1. Creative audio advertising with Acast
The Drum's creative reporter Amy Houston talks to Acast's global head of creative Jack Preston about what makes a good audio ad, his personal favorites and how brands can get a little bit more creative in this space.
People are listening to...
Today
E11. Fred Moore - How to build strong relationships with clients and partners?
This week, host Mike Lander is joined by Fred Moore (COO, Matter Of Form). Here they talk about balancing short-term optimization with the bigger picture, promoting creativity and innovation in decision-making, and how to building strong relationships with clients and partners.
27 Mar
E4. How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI
My next guests are Matt Lever who is chief creative officer at BMB and Dean Robinson who is head of CG at Electric Theatre Collective. In this episode, we talk through their latest campaign for mobilty app Freenow and why they took the Victorian zoetrope and used CGI to create a colorful, layered ad campaign.
22 Mar
E10. Gareth Turner - What is a BATNA in negotiation?
Baked beans on Weetabix anyone? Whatever your opinion on the recipe suggestion, you’re likely to have heard about it, thanks to Gareth Turner (founder and director, Big Black Door), who led on the ‘Beanz on Bix’ campaign in 2019. Here, Turner speaks to host Mike Lander about the value of having distinct roles in a negotiation, the leveraging power of BATNAs (best alternative to a negotiated agreement), and the importance of understanding which power dynamics are truly at play.
20 Mar
E3. Why Cadbury's Christmas ad resonated so well audiences last year
It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondalez International. We find out why Cadbury's Christmas ad last year won over the nation.
16 Mar
E6. Will the D2C brand revolution flourish or fizzle?
DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will continue to evolve, one that more established brands will be able to incorporate in the long-run, or a flash in the pan?
15 Mar
E9. Jaye Cowle – How to negotiate as a small agency
Jaye Cowle (managing director, Launch) is on a mission to create the happiest agency in the world. And this focus on happiness doesn’t end with her staff. For Cowle, business partnerships are doomed if both sides aren’t happy with the outcome. But when you’re a small agency, how can you negotiate a satisfactory outcome for both sides? Here, Cowle talks to host Mike Lander about why small agencies are the perfect partners for unsexy challenger brands, the importance of measurement in today’s world, and why the term ‘overservicing’ has been banned at her agency.
More Podcasts
Marketing Negotiations: The Good, The Bad and The Ugly
Lessons on the toughest marketing negotiations with Mike Lander
CEO Matters
The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.
Anatomy of an Ad
In conversation with the advertising industry’s top creative thinkers and innovators
The Drum Network
Insights and reports from The Drum Network members
Marketing Stories with Diane Young
Discussing Diane's favorite articles from The Drum
TV Talks
A dive into the TV ad sector's challenges and innovative solutions.
The Drum Predicts
Don’t miss out on 2022's predictions.
Every Third Person is a Gamer
Exploring gaming in exhaustive detail