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The Drum's creative reporter Amy Houston chats to MadeBrave's creative director Paloma Pini-Reed and deputy creative director Naresh Subhash about LGBTQ+ representation in the advertising industry.
Oct 17, 2022
Anatomy of an Ad and advertising
30 Nov, 2022
E8. World Cup with TalkSport
The Drum's reporter Amy Houston chats to Russell Ramsey, Executive Creative Director at Pulse Creative London about its TalkSport World Cup campaign.
21 Nov, 2022
E7. Christmas trends with Kantar
The Drum's reporter Amy Houston chats to Kantar UK's head of creative excellence Lynne Deason about how they use data to help advertisers inform their Christmas campaigns.
14 Nov, 2022
E6. Reinventing radio with 72andSunny
The Drum’s reporter Amy Houston chats to 72andSunny's creative directors Jeff Lam and Tahirah Edwards Byfield about the brilliant campaign they made for Amazon’s live radio app Amp.
7 Nov, 2022
E5. Lovehoney, Essity and the issue with big tech
The Drum's creative reporter Amy Houston chats to Lovehoney’s head of sexual empowerment Johanna Rief and Essity's global innovation, brand and communications director Tanja Grubner about the issues that both companies face with big tech.
10 Oct, 2022
E3. The joys of later life sex
The Drum's creative reporter Amy Houston chats to Ogilvy UK's Jules Chalkley about the ad that got everyone talking about the joy of later life sex.
1 more episodes +
26 Sep, 2022
E1. Creative audio advertising with Acast
The Drum's creative reporter Amy Houston talks to Acast's global head of creative Jack Preston about what makes a good audio ad, his personal favorites and how brands can get a little bit more creative in this space.
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E11. Hybrid realities: how real-world marketing blends with digital experiences
'Phygital reality' was thr buzzword du jour a couple of years back, replaced more recently by the wider catch-all 'hybrid'. Whatever you call these blended experiences (and perhaps you're already calling them something new), a marrying-up between the digital and physical worlds has become a goal for many. Here, we investigate not just total CX approaches that bring journeys through both worlds, but cutting-edge technical applications that merge the two; examples of work that shows the way forward; and thinking about what all this means for the marketing landscape.
E6. What digital availability really means in B2B
B2B marketing is often centered around building sophisticated tech stacks to serve complex buyer journeys at scale. But has this been to the detriment of B2B brand building? We tackle the important topic of digital and mental availability in B2B and how B2B brands can get it right. Hosted by Andrea Glenn.
E20. Anthony Groves - The evolving landscape of marketing communications and procurement
This week, host Mike Lander talks to Anthony Groves (Chief Commercial Officer, Dentsu International) about negotiation strategies and expertise, collaboration and the rapid changes and emerging trends in marketing communications.
E19. Katie Evans - The importance of communication and relationship building in negotiation
This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation.
E12. Inside Vanish's £1m Channel 4 diversity in ad campaign
On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.
E18. Simon Thomas - The role of cultural considerations in negotiations and marketing
In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.
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