In conversation with the advertising industry’s top creative thinkers and innovators
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Why Cadbury's Christmas ad resonated so well audiences last year
It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondalez International. We find out why Cadbury's Christmas ad last year won over the nation.
The Drum’s brand-new podcast Anatomy of an Ad is a series of conversations with some of the industry’s most innovative creators. Throughout the episodes, reporter Amy Houston will be chatting to experts on huge topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering women’s health campaigns. Tune in every Monday to hear new episodes.