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Marketing Stories with Diane Young

Discussing Diane's favorite articles from The Drum

S1 : E13 Tackling taboos through marketing

Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.
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24 Aug, 2020

E13. Tackling taboos through marketing

Taboos are starting to be broken by marketers - there are three award-winning examples from The Drum Marketing Awards in my Marketing Stories podcast this week.

Listen
6 mins
17 Aug, 2020

E12. Reinventing roads with users and commerce in mind

In the future, road infrastructure will give real time incentives to commuters to diversify their choices. Roads will be the centre of a data-driven ecosystem for transportation and advertising. This episode, written by Charlotte McEleny, examines why roads will need to evolve along with the cars we drive on them.

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9 mins
10 Aug, 2020

E11. The role of online marketplaces in the retail revolution

This episode of Marketing Stories provides a marketing perspective on what is happening in retail. Diane Young looks at how the infrastructure supporting ecommerce is playing a big role in the retail revolution, why not sweetness and light for every type of online retailer, and why 85% of people who found a brand online recently are planning to purchase through them again.

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8 mins
3 Aug, 2020

E10. Will artificial intelligence replace human creatives?

Diane Young reads from a Drum magazine article asking: "Will our industry include creative engineers and creative scientists in future as AI becomes more integral to the creative process?"

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6 mins
30 Jul, 2020

E9. Why food is the new sex

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the future of food. Based on an article from Sonoo Singh, Marius Robles, CEO of Imagine Foods shares his predictions of edible robots, doctors in fridges and an end to obesity.

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10 mins
27 Jul, 2020

E8. Purpose pays but woke-washing sucks

In this episode, Diane Young reads from an article from The Drum's Ellen Ormesher about the pernicious issue of 'woke washing'. While it's imperative that brands have their morality on display, this episode examines why savvy audiences can tell when brands are being real about what they stand for, and conversely when they're simply paying lip service to an idea for their own benefit.

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8 mins
7 more episodes +
20 Jul, 2020

E7. Sports experiences: how sports organisers, fans and brands are changing

In this episode of Marketing Stories, The Drum journalist John McCarthy takes us through the modern realities of sports experiences. Hear how VR and AR are disrupting the traditional means of viewing, how tech is transforming the way brands identify with their favourite teams, and the extent to which professional sports teams are investing in new ways of communicating with fans.

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8 mins
6 Jul, 2020

E6. ASMR – can brands use make use of this audio phenomenon?

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the strange audio phenomenon of ASMR. Based on an article from Jen Faull, this episode takes us through the physiology of ASMR, the causes of so-called 'eargasms', and how brands are jumping on the auditory bandwagon.

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8 mins
29 Jun, 2020

E5. Meme girls: how brands use TikTok influencers to reach young audiences

In this episode of Marketing Stories, we hear why brands should be looking to the successful influencers on TikTok for advice on reaching young audiences.

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8 mins
22 Jun, 2020

E4. How purpose can make or break a brand

In this episode of Marketing Stories, CEO of The Drum Diane Young explores the nature of brand purpose. When it's baked into the very nature of an organisation, it can be a huge boost to both reputation and audience outreach. But when it's done cynically, it can be disastrous.

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11 mins
15 Jun, 2022

E3. Virtual influencers: why you should make your own influencer

In this week's episode of Marketing Stories, Diane takes a look at the rise of virtual influencers - including The Drum's own Floresta Nas - to determine what they offer to brands.

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18 mins
8 Jun, 2020

E2. The future of cars as seen by Hammond and May

In this episode of Marketing Stories with Diane Young, we hear from two of motoring's brightest stars - Richard Hammond and James May - about the future of automotive and, of course, marketing. This episode is brought to you with the support of Readly.

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8 mins
29 May, 2022

E1. How marketers are engaging with religious audiences

In this first episode of Marketing Stories, The Drum's CEO Diane Young shares an article about how marketers are engaging with religious audiences. There are calamitous repercussions for doing so poorly, but for the brands that can speak to those audiences authentically and with respect, there is enormous opportunity.

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12 mins

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E11. Fred Moore - How to build strong relationships with clients and partners?

This week, host Mike Lander is joined by Fred Moore (COO, Matter Of Form). Here they talk about balancing short-term optimization with the bigger picture, promoting creativity and innovation in decision-making, and how to building strong relationships with clients and partners.

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32 mins
27 Mar

E4. How BMB and Electric Theatre Collective took a Victorian animation tool and modernized it using CGI

My next guests are Matt Lever who is chief creative officer at BMB and Dean Robinson who is head of CG at Electric Theatre Collective. In this episode, we talk through their latest campaign for mobilty app Freenow and why they took the Victorian zoetrope and used CGI to create a colorful, layered ad campaign.

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22 mins
22 Mar

E10. Gareth Turner - What is a BATNA in negotiation?

Baked beans on Weetabix anyone? Whatever your opinion on the recipe suggestion, you’re likely to have heard about it, thanks to Gareth Turner (founder and director, Big Black Door), who led on the ‘Beanz on Bix’ campaign in 2019. Here, Turner speaks to host Mike Lander about the value of having distinct roles in a negotiation, the leveraging power of BATNAs (best alternative to a negotiated agreement), and the importance of understanding which power dynamics are truly at play.

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30 mins
20 Mar

E3. Why Cadbury's Christmas ad resonated so well audiences last year

It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondalez International. We find out why Cadbury's Christmas ad last year won over the nation.

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18 mins
16 Mar

E6. Will the D2C brand revolution flourish or fizzle?

DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will continue to evolve, one that more established brands will be able to incorporate in the long-run, or a flash in the pan?

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40 mins
15 Mar

E9. Jaye Cowle – How to negotiate as a small agency

Jaye Cowle (managing director, Launch) is on a mission to create the happiest agency in the world. And this focus on happiness doesn’t end with her staff. For Cowle, business partnerships are doomed if both sides aren’t happy with the outcome. But when you’re a small agency, how can you negotiate a satisfactory outcome for both sides? Here, Cowle talks to host Mike Lander about why small agencies are the perfect partners for unsexy challenger brands, the importance of measurement in today’s world, and why the term ‘overservicing’ has been banned at her agency.

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31 mins

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