Best for Britain boss on Politics for Drummies

Best of Britain CEO Naomi Smith joins Politics for Drummies to talk first past the post, Brexit and why she's looking forward for some old-school campaigning.

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Scottish MP Pete Wishart on his unexpected political journey, the necessity of truth in political communication and his perspective on the House of Lords

Pete discusses his unexpected journey from a musician to Scotland's longest-serving member of Parliament, the challenges facing the SNP, the dynamics of the upcoming elections, and the future of Perth in the next five years. Don't miss this insightful conversation that goes beyond politics and explores the vibrant spirit of a changing city.

23 mins

Rory Sutherland joins Marketing for Drummies Part 2

Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast

32 mins

Rory Sutherland joins Politics for Drummies podcast - Part 1

Ogilvy boss Sutherland on why McDonalds is more democratic than elections, dodgy focus groups and political motivations.

30 mins

5 Mar

Lib Dem MP Rob Blackie, talks boring politicians and campaign budgets

Lib Dem MP Rob Blackie on why modern politcians are too uninteresting to engage voters, why political budgets fall short and the dangers of social media.

30 mins

Do some political marketing campaigns baffle you? Do the marketing messages and tactics of politicians make you scratch your head? With over 40 elections set to occur globally during 2024, we can expect some intense political posturing and campaigning and to bring it all into some perspective, The Drum has launched a new monthly podcast – Politics for Drummies. Key political, marketing and creative figures will join host, Alastair Duncan, to bring some clarity to the marketing of politics in 2024.

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26 Jul

Euro 2024 wrap-up: The winners and losers (on and off the pitch)

Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers.

30 mins

Cannes wrap-up 2024

Join The Drum Network as we wrap-up Cannes Lions 2024. First, we discover The Drum's perspective of the festival with Cameron Clarke, Editor for The Drum. Then, we delve into insights of industry professionals from BrandOpus and VaynerMedia on their experiences of attending Cannes. Explore the evolving nature of the festival, the high costs associated with attending, the impact of AI on the industry, and the relevance of advertising awards.

55 mins

27 Jun

Auto marketing 101

Delve into the world of automotive marketing with Jack Morton, Jaywing and TRO as they unpick how auto marketing strategies are shifting away from traditional TV ads towards more experiential and digital approaches. Understand marketing for modern luxury customers, leveraging influencer partnerships, developing online showroom experiences, and executing bold sponsorship activations to engage audiences.

30 mins

6 Jun

Podfluencers: the new era of podcast advertising with Spotify

Following the release of the landmark 2024 Podcast Trends Tour, we sit down with Spotify Advertising’s Jenny Haggard to break down the headlines, from podcasting creators’ deeper relationships with fans to the emergence of a whole new breed of creator, ‘podfluencers’. Then we stress test those ideas with four marketers who each host their own podcasts.

55 mins

30 May

Budget retail marketing 101

In the latest episode of The Drum Network podcast, we explore the opportunities and challenges facing budget retailers in today's economic environment with retail marketing experts from No Brainer, Rightpoint, Stellar Search and VML. Gain insights from our guests on how budget brands can differentiate themselves through creative marketing, subscriptions, building trust, and more data-driven growth strategies.

36 mins

23 May

How to stand out in the AI market

In the latest episode of The Drum Network podcast, we plunge into the world of Artificial Intelligence (AI) in the marketing industry with insights from marketers of top agencies. Join our guests from DEPT®, MAS, Merkle, SmartAssets, and Tangent as they delve into the current state of AI and explore how you can enhance the creative process through collaboration between humans and AI.

50 mins

More Episodes

Scottish MP Pete Wishart on his unexpected political journey, the necessity of truth in political communication and his perspective on the House of Lords

Rory Sutherland joins Marketing for Drummies Part 2

Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast

Rory Sutherland joins Politics for Drummies podcast - Part 1

Ogilvy boss Sutherland on why McDonalds is more democratic than elections, dodgy focus groups and political motivations.

Lib Dem MP Rob Blackie, talks boring politicians and campaign budgets

Lib Dem MP Rob Blackie on why modern politcians are too uninteresting to engage voters, why political budgets fall short and the dangers of social media.

People are listening to...

Euro 2024 wrap-up: The winners and losers (on and off the pitch)

Explore the fuse of marketing and football during UEFA Euro 2024 with Ear to the Ground and Propellernet. Discover key trends in sports marketing and get perspectives on the tournament from marketers.

Cannes wrap-up 2024

Auto marketing 101

Podfluencers: the new era of podcast advertising with Spotify

Budget retail marketing 101

How to stand out in the AI market

More Podcasts

Politics for Drummies

Marketing Negotiations: The Good, The Bad and The Ugly

CEO Matters

Anatomy of an Ad

The Drum Network

Marketing Stories with Diane Young

TV Talks

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