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The Drum's creative reporter Amy Houston chats to Ogilvy UK's Jules Chalkley about the ad that got everyone talking about the joy of later life sex.
Oct 10, 2022
Anatomy of an Ad and advertising
30 Nov, 2022
E8. World Cup with TalkSport
The Drum's reporter Amy Houston chats to Russell Ramsey, Executive Creative Director at Pulse Creative London about its TalkSport World Cup campaign.
21 Nov, 2022
E7. Christmas trends with Kantar
The Drum's reporter Amy Houston chats to Kantar UK's head of creative excellence Lynne Deason about how they use data to help advertisers inform their Christmas campaigns.
14 Nov, 2022
E6. Reinventing radio with 72andSunny
The Drum’s reporter Amy Houston chats to 72andSunny's creative directors Jeff Lam and Tahirah Edwards Byfield about the brilliant campaign they made for Amazon’s live radio app Amp.
7 Nov, 2022
E5. Lovehoney, Essity and the issue with big tech
The Drum's creative reporter Amy Houston chats to Lovehoney’s head of sexual empowerment Johanna Rief and Essity's global innovation, brand and communications director Tanja Grubner about the issues that both companies face with big tech.
17 Oct, 2022
E4. Allies in advertising with MadeBrave
The Drum's creative reporter Amy Houston chats to MadeBrave's creative director Paloma Pini-Reed and deputy creative director Naresh Subhash about LGBTQ+ representation in the advertising industry.
1 more episodes +
26 Sep, 2022
E1. Creative audio advertising with Acast
The Drum's creative reporter Amy Houston talks to Acast's global head of creative Jack Preston about what makes a good audio ad, his personal favorites and how brands can get a little bit more creative in this space.
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E19. Katie Evans - The importance of communication and relationship building in negotiation
This week, host Mike Lander talks to Katie Evans (CMO, Burger King UK) about the importance of communication and relationship building, aligned objectives and mutual benefit, and learning from past experiences and preparation.
E12. Inside Vanish's £1m Channel 4 diversity in ad campaign
On the final episode of season 2, we catch up with Holly Iles who is a senior creative at Havas London and wrote the recent Vanish ad that won Channel 4's Diversity in Advertising award.
E18. Simon Thomas - The role of cultural considerations in negotiations and marketing
In this episode, host Mike Lander speaks to Group M’s Simon Thomas about cultural considerations in negotiations and marketing, the evolving landscape and challenges in media procurement, and challenges and opportunities in the advertising industry.
E11. The story behind The Self Space's personal billboards that detailed gripping mental health stories
On this week's episode I'm chatting with Rani Patel and Josh Tenser from the newly-launched London agency Calling about the work with highstreet therapy brand The Self Space. They commissioned real people to write candidly about their state of mind in a series of beautiful letters.
E10. What are the most exciting ways marketers are using data?
It's data month, and we're examining the biggest questions related to its use in marketing. What are the groundbreaking ways you or your colleagues have used data to segment, target, discover, or understand audiences? How is that impacting campaigns and other aspects of your business? And what are the next developments (close or far-off) that will expand your capabilities even further?
E10. Why Ryan Gosling was the perfect person for Tag Heuer's blockbuster ad
This week's guests are Tag Heuer's chief maketing officer George Ciz and Alexander Kalchev, chief creative officer at DDB Paris. Together, they chat through exactly how the watch brand landed top Hollywood actor Ryan Gosling to star in the 60th anniversary film for the Carrera model.
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