The Drum's reporter Amy Houston chats to Kantar UK's head of creative excellence Lynne Deason about how they use data to help advertisers inform their Christmas campaigns.
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30 Nov, 2022
E8. World Cup with TalkSport
The Drum's reporter Amy Houston chats to Russell Ramsey, Executive Creative Director at Pulse Creative London about its TalkSport World Cup campaign.
14 Nov, 2022
E6. Reinventing radio with 72andSunny
The Drum’s reporter Amy Houston chats to 72andSunny's creative directors Jeff Lam and Tahirah Edwards Byfield about the brilliant campaign they made for Amazon’s live radio app Amp.
7 Nov, 2022
E5. Lovehoney, Essity and the issue with big tech
The Drum's creative reporter Amy Houston chats to Lovehoney’s head of sexual empowerment Johanna Rief and Essity's global innovation, brand and communications director Tanja Grubner about the issues that both companies face with big tech.
17 Oct, 2022
E4. Allies in advertising with MadeBrave
The Drum's creative reporter Amy Houston chats to MadeBrave's creative director Paloma Pini-Reed and deputy creative director Naresh Subhash about LGBTQ+ representation in the advertising industry.
10 Oct, 2022
E3. The joys of later life sex
The Drum's creative reporter Amy Houston chats to Ogilvy UK's Jules Chalkley about the ad that got everyone talking about the joy of later life sex.
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22 Mar
E10. Gareth Turner - What is a BATNA in negotiation?
Baked beans on Weetabix anyone? Whatever your opinion on the recipe suggestion, you’re likely to have heard about it, thanks to Gareth Turner (founder and director, Big Black Door), who led on the ‘Beanz on Bix’ campaign in 2019. Here, Turner speaks to host Mike Lander about the value of having distinct roles in a negotiation, the leveraging power of BATNAs (best alternative to a negotiated agreement), and the importance of understanding which power dynamics are truly at play.
20 Mar
E3. Why Cadbury's Christmas ad resonated so well audiences last year
It might be March but in this week's episode we are discussing all things Christmas marketing. Sharing their wisdom we have Lynne Deason who is head of creative excellence at Kantar and Emma Jayne Paxton who has the fabulous job title of head of Christmas and Halloween at Mondalez International. We find out why Cadbury's Christmas ad last year won over the nation.
16 Mar
E6. Will the D2C brand revolution flourish or fizzle?
DTC brands, especially Chinese giants like Shein, have been big news for all sorts of reasons over the last couple of years: their remarkable growth, but also challenges around their sustainability and quality. Is this an evolution that will continue to evolve, one that more established brands will be able to incorporate in the long-run, or a flash in the pan?
15 Mar
E9. Jaye Cowle – How to negotiate as a small agency
Jaye Cowle (managing director, Launch) is on a mission to create the happiest agency in the world. And this focus on happiness doesn’t end with her staff. For Cowle, business partnerships are doomed if both sides aren’t happy with the outcome. But when you’re a small agency, how can you negotiate a satisfactory outcome for both sides? Here, Cowle talks to host Mike Lander about why small agencies are the perfect partners for unsexy challenger brands, the importance of measurement in today’s world, and why the term ‘overservicing’ has been banned at her agency.
13 Mar
E2. How The Hijinks Collective used AI to raise funds for the UN Crisis Relief Fund
Our next guest is Tamryn Kerr, who is the creative director of the newly launched agency The Hijinks Collective. They recently used AI to generate images of a potential earthquake in the UK to help keep what’s happening in Turkey and Syria in the news and help raise funds for The UN. In this fascinating episode, we discuss the hot topic of AI and how creatives are using it for good.
8 Mar
E8. John Godfrey - How can niche providers demonstrate expertise in a negotiation?
John Godfrey (commercial executive director, Red Badger) may never have used his Education degree to teach, but the dotcom veteran can certainly school most on the art of niche-provider negotiation. Here he talks to host Mike Lander about the complexity of value-based pricing, how niche providers can avoid being commodified, and how they can effectively negotiate termination for convenience and IP rights.
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