Ads of the Week: 3D Darth Vader billboard and Harry Styles’s take on Apple’s ‘Silhouettes’
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
Darth Vader stuns NYC natives / Disney+
This week, Disney+ dropped a larger-than-life billboard in New York City featuring Darth Vader to promote its series Obi-Wan Kenobi, Harry Styles reimagined Apple’s iconic ‘Silhouettes’ campaign and Wimbledon returned with an animated spot celebrating the centenary of the opening of Centre Court at Church Road.
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Disney: Obi-Wan Kenobi by Disney
To celebrate the release of Obi-Wan Kenobi on Disney+, the franchise dropped a larger-than-life billboard in New York City featuring Darth Vader.
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Apple: Silhouettes by TBWA\Chiat\Day
Apple unveiled a clever new spin on its famed ‘Silhouettes’ campaign. Featuring pop’s golden child Harry Styles, the new iteration spotlights AirPods with Spatial Audio.
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Lovehoney: Ogle by McCann Birmingham
Sexual wellbeing brand Lovehoney launched a billboard campaign to help consenting adults turn off Google SafeSearch to find its sex-positive content and products.
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All England Lawn Tennis Club: The Stage Awaits by McCann London
With Wimbledon only a matter of weeks away, the All England Lawn Tennis Club (AELTC) released an animated spot to celebrate 100 years since the opening of Centre Court at Church Road.
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Asthma + Lung UK: Breath Is Life by Miroma Group
Charity Asthma + Lung UK unveiled its first integrated advertising campaign since rebranding at the end of February in a bid to transform the nation’s respiratory health.
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Hotels.com: Find Your Perfect Somewhere by Wieden+Kennedy
A new campaign from Hotels.com aimed to redefine the travel brand as a hotel matchmaker rather than a directory.
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Institute of Oncology: Buy My Cancer by Ogilvy
In a fresh and positive take on NFTs, a collaboration between the Institute of Oncology in Gliwice, Ogilvy, the Alivia Cancer Foundation and Polish artist Paweł Swanski was being touted not only as “the first NFT series designed to save lives,” but an entirely new type of medical funding model.
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Mox: Change the Week by Mox
Beloved broadcaster Stephen Fry provided the voiceover to this animated film, which aims to encourage public support around a new approach to the working week.
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