Client: Apple
Date: Jun 2022
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Apple today unveiled a clever new spin on its famed ‘Silhouettes’ campaign. Featuring pop’s golden child Harry Styles, the new iteration spotlights AirPods with Spatial Audio.

An ode to the original 2003 campaign created by TBWA\Chiat\Day, the ads hit screens just weeks after Apple announced it’s cutting the cord on all iPods and will no longer sell the once-coveted devices. The original campaign featured black silhouettes of people dancing against brightly-colored backdrops, sporting the ultra-recognizable white outline of an iPod attached to wired earbuds. The campaign was splashed across billboards in Los Angeles, and followed up with placements across print and TV nationwide. The TV spots were made memorable with lively tunes by the likes of the Black Eyed Peas and N.E.R.D.