Asthma + Lung UK: Breath Is Life by Miroma Group

Charity Asthma + Lung UK has unveiled its first integrated advertising campaign since rebranding at the end of February in a bid to transform the nation’s respiratory health.

In ‘Breath Is Life’ viewers see a montage of clips featuring athletes, young kids, couples, elderly people and babies all taking breaths in various situations. Developed by creative agency Miroma Group, the look and feel of the ad aims to reflect the organization’s new contemporary vision.