The Drum Awards Festival - Extended Deadline

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Client: Lovehoney
Date: Jun 2022
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Sexual wellbeing brand Lovehoney has launched a billboard campaign to help consenting adults turn off Google SafeSearch to find its sex-positive content and products.

‘Ogle’ sees the recognizable primary colors of the Google search engine alongside the copy: “Turn off SafeSearch to lay eyes on our full range.”

The campaign, created by McCann Birmingham, comes after Lovehoney noted that changes to SafeSearch in 2021 meant an estimated 700,000 customers were prevented from finding the brand in the space of just two months.