The Drum Awards for Marketing - Entry Deadline

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Date: Jun 2022
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Beloved broadcaster Stephen Fry has provided the voiceover to an animated film that aims to encourage public support around a new approach to the working week.

‘Change the Week’ takes a look at the notion of the “traditional” working week, to galvanise support for a brighter future for workers featuring more free time, happier people and a healthier planet – without any detriment to businesses’ bottom lines.

It has been developed by creative agency Mox, which is currently taking part in the biggest global trial of the four-day week to date – ’4 Day Week Global’.

The brainchild of director Ian Pons Jewell, the short film features bespoke animations from artists including Alex Jenkins, Amanda Bonaiuto, Pia Graff, Dal Park, Cheng, Matteo Dang and Juan Cartoons.