Agency: Ogilvy
Date: Jun 2022
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Here's a fresh, powerful and positive take on NFTs. A collaboration between the Institute of Oncology in Gliwice, Ogilvy, the Alivia Cancer Foundation and Polish artist Paweł Swanski, ‘Buy My Cancer’ is being touted not only as “the first NFT series designed to save lives,” but an entirely new type of medical funding model.

The project takes microscopic images of real, live cancer cells and transforms them into beautiful artwork to be sold as NFTs. The photos — the first of which were snapped by Tomasz Cichoń́, PhD and Ryszard Smolarczyk, PhD in March — were taken via a confocal microscope. They depict cells of cancer patients at the Institute of Oncology in Gliwice in Poland.

Pawel Swanski — a Warsaw-based artist and designer known for his large-format murals featuring undulating, complex linework — then came in to transform the photographs into paintings that depict an ivy-like design suffocating the cancer cells. Swanski created three unique paintings, all of which have been turned into NFTs.