Marketing IAB Tesco

People on the Move: Hires and departures at IAB, Tesco, Guardian, Forbes Media and more


By Rebecca Stewart | Trends Editor

July 22, 2016 | 13 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves below.

Guy Phillipson

Guy Philipson is to depart from the IAB


The Internet Advertising Bureau UK's chief executive Guy Phillipson is set to step down from leading the organisation after 12 years in charge.

Phillipson, who has become a prominent figure on the British digital marketing scene as a result of his role, will step down in January 2017 but hopes to continue working within the media industry as both an advisor and a non-exec.

He joined the organisation in January 2005 having previously served as head of advertising at Vodafone, and during his tenure transformed the IAB into a free resource for marketers while encouraging best practice and advice for the burgeoning sector.


Tesco has brought in Jane Lawrie as group communications director, replacing Rebecca Shelley who left the role earlier this year after four years, the latter of which were spent trying to limit the damage caused to the brand by the accounting scandal.

Lawrie, who will join on the 10 October, will lean heavily on her experience at Coca-Cola where she was, until recently, heading up its European public affairs and communications.

She’s also held similar roles at Diageo and Boots.


Guardian News and Media (GNM) has announced that Imogen Fox is to take on the role of executive editor at its content marketing division, Guardian Labs.

Fox is making the leap over from the Guardian’s newsroom, where she had been head of fashion for the past three years having first joined the fashion desk in 2004.

During her tenure there she spearheaded the launch of the Guardians biannual supplement the Fashion, as well as developing the paper’s cross-platform editorial style strategy.

Her appointment follows the departure of Guardian Labs’ managing director Anna Watkins, whom The Drum understands is exiting the Guardian at the end of August to take up a job with crowdsourcing platform Mofilm.

Forbes Media

Forbes Media has promoted its chief operational officer Mike Federle to president in a bid to help drive the company’s focus on creating new global expansion opportunities.

In his new role, Federle will be responsible for running the publisher’s existing media business as well as its intersection with any new businesses that the company launches.

Federle will oversee the content creation, editorial, product development, sales, marketing and corporate functions and will report to Forbes Media’s chief executive and and executive chairman Mike Perlis.


Drinks giant Diageo has named former Samsung and P&G marketer Vince Hudson as Smirnoff global brand director as it seeks to drive awareness of the vodka brand in the US.

Reporting directly to James Timpson, chief marketing and innovation officer for North America, and David Gates, Diageo’s global head of premium core brands, Hudson brings a wealth of experience to the post, most recently having served as a US vice-president for Samsung’s marketing and mobile business unit.

Prior to that Hudson spent a 20 year stint at P&G in which he held a number of roles including vice president of its beauty care division.

William Hill

Betting shop William Hill has fired its chief executive James Henderson after two years in the position.

Henderson, who was promoted in 2014 after Ralph Topping retired, was let go after the board said he was failing to deliver enough growth in online and international gambling.

The previous operations director received £914,417 ($2.1m) in salary and benefits in 2015 and will receive a 12 months notice with no bonus for 2016.

Getty Images

Getty Images has announced the appointment of Andrew Hamilton in the newly-created role of senior vice-president of data and insights.

Andrew joins Getty Images from his role as global head of strategy and planning at customer science and data consultancy, Dunnhumby. Prior to joining Dunnhumby, he held senior management consulting roles at Accenture in London, UK and Booz Allen Hamilton in the US.

An accountant early in his career, Hamilton was later a Captain in the United States Marine Corps specialising in information systems and security.


Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping, ELLE and Harper’s Bazaar, is continuing to invest in its digital advertising team by making a number of key appointments.

The company has hired Lee Mabey, head of agency Partnerships at Lad Bible, as group digital director of Hearst’s digital sales team.

Mabey will be responsible for driving digital revenues across Hearst’s portfolio of 24 brands. Katie Kersen, publishing media planner at Havas Media Group, has also joined Hearst as digital manager where she will be focusing on Cosmopolitan, Sugarscape and ELLE.

Emma D’Arcy, agency account manager, Guardian News and Media, has been appointed digital manager and will work on ELLE and across Hearst’s Luxury portfolio. While, Victoria King, performance account manager at Maxus, has been appointed digital manager to work across Hearst’s Lifestyle brands including Good Housekeeping, Prima, House Beautiful and Country Living.

Grey London

Grey London has moved swiftly to bolster its senior team following the departures of three of its most senior staff, announcing that Wayne Brown and Matt Tanter will take on the roles of chief operating officer and chief strategy officer respectively.

The creative shop said it is "on a mission to become the most progressive agency in the world," after its chairman and chief creative officer Nils Leonard, chief executive Lucy Jameson and managing director Natalie Graeme, all handed in their notice earlier this month.

Now Brown, currently managing director of GreyPossible, will take up the mantle of chief operating officer, with Grey’s former head of planning Tanter being promoted to chief strategy officer. Both joined the agency in 2013.

They will report to chief executive Leo Rayman, who was revealed Jameson's replacement when the slew of senior breakaways was announced.

Omnicom Media Group

IPG Mediabrands has announced its new APAC chief executive as former Omnicom Media Group ANZ chief executive Leigh Terry.

Omnicom Media Group (OMG) has been quick to announce his replacement as Peter Horgan, who was most recently chief executive of OMD Australia.

Terry has a strong digital background, having launched digital capabilities for OMD in London in 2000. He later moving to Australia to launch the agency’s digital, data and direct operations, rising to chief executive of ANZ.

The group has also appointed Ranga Somanathan to lead Singapore and Malaysia and as its chief executive in the region.

In his new role, Somanathan is charged with the leadership of all Omnicom Media Group assets in Singapore and Malaysia, working alongside the senior management team and leads for OMD, PHD, reporting to Jasmin Sohrabji, chief executive for Omnicom Media Group, SEA and India.

Ranga replaces Sony Wong in Singapore, who will be leaving his position as chief executive of Omnicom Media Group Singapore at the end of the year for an early retirement, after more than 5 years of service with the group.


MediaCom has named former Deutsch partner Anush Prabhu as its incoming managing partner and chief strategy officer, reporting directly to US chief executive Sasha Savic.

Based in New York Prabhu will bring a wealth of expertise in analytics and communications planning having worked with clients ranging from Microsoft and Verizon to United Healthcare and Sherwin-Williams.


Engine has hired Leo Burnett’s former head of brand experience and business development director, Richard Dutton as its chief marketing officer.

Dutton will be responsible for helping drive new business growth and building the Engine brand. He will replace Nikki McCulloch who has been acting chief marketing officer for the past year.

Dutton has spent the past seven years working at Leo Burnett as business development director working with brands such as EA Games, McDonald’s and Sony Pictures.

BBDO Atlanta

BBDO has named Robin Fitzgerald as executive-chief creative officer of its Atlanta office, marking the first time a woman has held the chief creative officer role at one of the agency's US offices.

She replaces Wil Boudreau, who recently left BBDO Atlanta to join The&Partnership as chief creative officer.

Previously, Fitzgerald served as vice-president executive creative director at CP+B LA, where she worked on brands including Netflix, Old Navy and PayPal. Before joining CP+B LA, she served as a creative director at TBWA\Chiat\Day L.A.


DigitasLBi has made moves to strengthen its UK media team by promoting Adriana Matyaskova head of media and appointing Starcom Mediavest Group’s Cibelle Michepud to head of display and paid social.

In her new role as head of media Matyaskova will report to chief media officer, Paul Dalton, and will lead a the UK media team of 90 employees. She will be tasked with driving forward the global marketing and technology agency’s efforts to blend media, tech, data and creative expertise to help clients gain competitive advantage.

Michepud’s newly-created role will see her lead DigitasLBi’s display and paid social propositions, managing a team of 20. She will report to Matyaskova while also collaborating with other discipline leads to develop data-driven, cross-channel media solutions.


Global creative innovation network, Iris Singapore has announced four senior promotions in its creative department.

Ed Cheong steps up to head the agency’s creative arm as executive creative director, reporting to Grant Hunter, APAC regional executive creative director. Adam Yeo and Sylvester Poh have also been promoted to creative group heads, and Pearlyn Ong to senior creative.

Cheong, who was previously creative director, has played an instrumental role in the compelling work with Philips, Lego and Samsung in the last two years. In his new capacity, he will be responsible for defining the creative ambition, and driving creative output across the whole Singapore agency.


Global digital agency Essence has poached Omnicom Media Group’s Jenny Bullis to the newly-created position of chief executive officer, EMEA.

Bullis will be tasked with overseeing and growing the agency’s existing and new client business across the region, responsible for the near 300-strong team in the digital shop’s London office.

She joins from Omnicom Media Group, where she spent more than three years in leadership roles. Most recently, she served as managing director of Annalect UK and EMEA, the network’s data, technology and analytics division.


Carat Malaysia has announced the appointment of Lorraine Capel as chief executive of Carat Malaysia, effective 1 October 2016.

Capel joins from Astro where she was the head of integration. Before Astro, she had spent 11 years in GroupM Malaysia where she held several senior roles, with her last within the group as the managing director of Maxus Malaysia. Prior to that, Capel led the Procter & Gamble agency of record business during her stint in Starcom Mediavest.

In her new role, she will oversee operations and drive strategic planning and management for Carat Malaysia, as well as further strengthen Dentsu Aegis Network’s media capabilities. Capel will report to Nicky Lim, chief executive of Dentsu Aegis Network Malaysia, and will also be part of the executive committee of the market’s network group.

Outdoor Plus

Helen Weisinger has left her role as managing partner and chief marketing officer at HeyHuman to join Outdoor Plus as chief client officer.

As one of the UK’s leading digital out of home companies Outdoor Plus has tasked Weisinger with working with advertisers and their agencies while sitting on the company’s executive board along with Grant Branfoot and four other members of the management team.

Sew LA

Downtown Los Angeles (DTLA) independent strategy and creative agency Sew has brought on Paul Dien as head of business development and partnerships.

The former Participant Media executive will report directly to Sew managing director, Tyler Simmons and will be tasked with enhancing the agency’s already robust client roster that includes Ford, Fox, Gap, OWN (Oprah Winfrey Network), Kaluha, AAA and Verizon.


MEC has made a pair of hires to strengthen its ecommerce group.

Two new hires will help to understand purchasing behaviour and drive sales. Raj Jerath joins as ecommerce director from Holland & Barrett. He will be tasked with exploring new marketplaces.

Hannah Stote is the new UK ecommerce director. She will build the company’s footprint in the UK, joining from Crabtree & Evelyn.

The pair join Chris Howe, insight manager, and Jessica Chapplow, mobile and ecommerce manager (EMEA), who along with Mudit Jaju, digital and data partner at MEC Global Solutions, formed the initial MEC Commerce team in April 2015.

Want to get your career on the move? Check out The Drum Job page and follow @TheDrumJobs for updates.

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