Marketing Digitas Career

DigitasLBi announces new appointments to strengthen its UK media team


By Tony Connelly | Sports Marketing Reporter

July 21, 2016 | 3 min read

DigitasLBi has made moves to strengthen its UK media team by promoting Adriana Matyaskova head of media and appointing Starcom Mediavest Group’s Cibelle Michepud to head of display and paid social.

Adriana Matyaskova and Cibelle Michepud

Adriana Matyaskova and Cibelle Michepud

In her new role as head of media Matyaskova will report to chief media officer, Paul Dalton, and will lead a the UK media team of 90 employees. She will be tasked with driving forward the global marketing and technology agency’s efforts to blend media, tech, data and creative expertise to help clients gain competitive advantage.

Discussing the appointment Matyaskova said she was “really excited about working with Paul to lead and grow our media team and further develop our offering”.

She added: “I want to help ensure we’re blending media, technology, data and creativity to deliver smarter solutions for our clients.”

Cibelle Michepud’s newly-created role will see her lead DigitasLBi’s display and paid social propositions, managing a team of 20. She will report to Matyaskova while also collaborating with other discipline leads to develop data-driven, cross-channel media solutions.

Michepud said: “I was impressed by DigitasLBi’s ability to connect media with data, technology and creativity, and I’m looking forward to collaborating with the talented team here to help make our clients’ brands count.”

Michepud joins DigitasLBi from Starcom Mediavest Group, where she served as global social associate director, helping to develop the agency’s social strategy proposition and leading strategic planning for clients like Samsung and Procter & Gamble. Before joining Starcom Mediavest Group in 2012, she spent six years at Neo@Ogily, in both Brazil and London.

Dalton commented on the two appointments saying: “I’m really pleased to be recognizing the outstanding work that Adriana has done since joining the agency, and to be welcoming Cibelle to the team. We’re continuing to build a world-class media team with the skills and expertise required to help our clients gain competitive advantage.”

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