IPG Mediabrands has announced its new APAC CEO as former Omnicom Media Group ANZ CEO Leigh Terry.
Omnicom Media Group (OMG) has been quick to announce his replacement as Peter Horgan, who was most recently CEO of OMD Australia.
IPG Mediabrands said in a statement penned by IPG Mediabrands’ Global CEO Henry Tajer, that the business had been after Terry for a while.
“Leigh is a very highly respected and effective executive who has been on our most-wanted list for quite some time and I am very excited he has chosen to join us,” he said.
Terry has a strong digital background, having launched digital capabilities for OMD in London in 2000. He later moving to Australia to launch the agency’s digital, data and direct operations, rising to CEO of ANZ.
Hs replacement Horgan will now have charge of Omnicom Media Group’s assets in Australia and New Zealand and across all brands including OMD, PHD, M2M, Foundation, Dynamo, Resolution, Accuen, Annalect and Airwave.
Cheuk Chiang, APAC CEO, Omnicom Media Group, said: “Peter has done an exceptional job in elevating OMD in Australia taking it to the number one position. OMD Australia has recently delivered fantastic results with strong growth. The talent, offering, work and innovative culture are second to none and Peter, together with strong leadership from both Australia and New Zealand will continue to drive our high performance in the region.”