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Tesco

Latest marketing and advertising news for Tesco, including insights and opinions.

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How Tesco proved that British spirit alone does not build a brand

30 September 2019

Tesco accuses Aldi of unfairly skewing its price comparison in favour of itself

Tesco to cull brands from shelves

Tesco adds Morph to cult figures celebrating centenary price cuts

BJL, PHD UK, Spark Foundry: The Drum Marketing Awards 2019 winners

Mr Blobby and other cult figures mark Tesco centenary with 'Prices that Will Take You Back'

11 January 2019

Tesco CEO Lewis says Christmas ad rerun worked 'really well' as festive sales rise by 2.2%

10 January 2019

Tesco reprises ‘Everyone’s Welcome’ campaign: ‘It worked for us last year’

06 November 2018

Tesco reveals discounter brand Jack’s: 'it will cheaper than Aldi and Lidl'

19 September 2018

What will Tesco’s discounter brand Jack’s look like?

14 September 2018

Tesco Labs head Angela Maurer exits supermarket after 18 years

Tesco discount division to challenge Aldi and Lidl at their own game

Publicis.Sapient taps Amazon and Tesco tech talent to help it compete with consultancy rivals...

Tesco scraps brand guarantee promise: 'It's far less relevant for our customers today'

High online marketing costs blamed for Tesco Direct downfall

Creative Works APAC featuring Brave Bison, VML, The Royals, AGM Mobile and more

Tesco Malaysia introduces reusable bar-coded bags in a bid to save marine life

Tesco plots launch of new 'discount' brand to take on Aldi and Lidl

12 February 2018

The launch lowdown: from tabloid Guardian to Amazon Go, brands' new year launches rated

07 February 2018

Round up: the fortunes and failures of the UK's top brands at Christmas as Amazon's shadow...

12 January 2018

The Drum Network

Tidings of comfort and joy - why Christmas ads should stick to tradition

15 December 2017

UK Top Shazamed Ads: Become a unicorn with iPhone X's Animoji's

05 December 2017

Tesco poaches Havas Helia CEO Tash Whitmey for loyalty lead role

21 November 2017

Hijabis are the new blondes: what the Tesco Christmas ad furore says about Muslim representation

13 November 2017

Tesco hits back at criticisms, says it celebrates the many ways people come together at Christmas

11 November 2017

'Everyone’s Welcome' at Tesco as it launches food bank turkey partnership in Christmas ad

06 November 2017

After years of separation, F&F is reaping the rewards from embracing Tesco's brand

01 November 2017

Tesco Ireland features real families in latest campaign focusing on the value of loved ones

Tesco launches campaign to publicise its tampon tax absorption

Tesco bags Uber & Hotels.com as part of contactless Clubcard launch

The Drum Network

Radical transparency is not the answer to broken consumer trust

Marketing jobs on the line as Tesco culls head office

Tesco outperforms supermarket rivals for second month running

Convenience store giant McColl’s to swoop on Tesco’s One Stop

Tesco, Mars, Team GB, Cancer Research UK and Channel 4 marketers vie for Individual of the...

Guinness tantalises Tesco shoppers with VR tasting experience