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Tesco

Tesco is a British multinational groceries and general merchandise retailer with headquarters in Hertfordshire, England. It is the third-largest retailer in the world measured by gross revenues.

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The Making Of…

‘We wanted to make people smile’: Tesco’s honest Xmas ad is tearing up the ‘naughty list’

16 November 2020

Unilever and McDonald’s among brands urging the government to get tough on deforestation

05 October 2020

Tesco ‘boycott’ backlash highlights underlying racial bias against halal advertising

20 May 2020

Now homecooking has quadrupled, Tesco offers food inspiration

16 April 2020

Where did it go wrong for European grocery retailers in Asia Pacific?

14 April 2020

Tesco’s big budget centenary campaign is paying off

06 March 2020

Tesco develops broader range of plaster skin tones, prompted by viral tweet

24 February 2020

Tesco Christmas ad blitz delivers record day of food sales

09 January 2020

The Drum Awards

How TescoBank and MediaCom spoke the right language to boost money transfers during Ramadan

16 December 2019

A Week in Christmas ads: John Lewis' Edgar is its biggest hit since 'Monty the Penguin'

22 November 2019

Tesco touts value this Christmas as it takes delivery driver on magical mystery tour

15 November 2019

Tesco’s Mel B poster stopped right now after Spice Girl complains of image use

11 November 2019

How Tesco proved that British spirit alone does not build a brand

30 September 2019

Tesco accuses Aldi of unfairly skewing its price comparison in favour of itself

17 July 2019

Tesco to cull brands from shelves

12 May 2019

Tesco adds Morph to cult figures celebrating centenary price cuts

08 May 2019

The Drum Marketing Awards

BJL, PHD UK, Spark Foundry: The Drum Marketing Awards 2019 winners

04 April 2019

Mr Blobby and other cult figures mark Tesco centenary with 'Prices that Will Take You Back'

11 January 2019

Tesco CEO Lewis says Christmas ad rerun worked 'really well' as festive sales rise by 2.2%

10 January 2019

Tesco reprises ‘Everyone’s Welcome’ campaign: ‘It worked for us last year’

06 November 2018

Tesco reveals discounter brand Jack’s: 'it will cheaper than Aldi and Lidl'

19 September 2018

What will Tesco’s discounter brand Jack’s look like?

14 September 2018

Tesco Labs head Angela Maurer exits supermarket after 18 years

21 August 2018

Tesco discount division to challenge Aldi and Lidl at their own game

24 July 2018

Publicis Groupe

Publicis.Sapient taps Amazon and Tesco tech talent to help it compete with consultancy rivals...

03 July 2018

Tesco scraps brand guarantee promise: 'It's far less relevant for our customers today'

25 June 2018

High online marketing costs blamed for Tesco Direct downfall

23 May 2018

Creative Works APAC featuring Brave Bison, VML, The Royals, AGM Mobile and more

17 April 2018

Tesco Malaysia introduces reusable bar-coded bags in a bid to save marine life

04 April 2018

Tesco plots launch of new 'discount' brand to take on Aldi and Lidl

12 February 2018

The launch lowdown: from tabloid Guardian to Amazon Go, brands' new year launches rated

07 February 2018

Round up: the fortunes and failures of the UK's top brands at Christmas as Amazon's shadow...

12 January 2018

The Drum Network

Tidings of comfort and joy - why Christmas ads should stick to tradition

15 December 2017

UK Top Shazamed Ads: Become a unicorn with iPhone X's Animoji's

05 December 2017

Tesco poaches Havas Helia CEO Tash Whitmey for loyalty lead role

21 November 2017

Hijabis are the new blondes: what the Tesco Christmas ad furore says about Muslim representation

13 November 2017