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Tesco

Tesco is a British multinational groceries and general merchandise retailer with headquarters in Hertfordshire, England. It is the third-largest retailer in the world measured by gross revenues.

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The Making Of…

‘We wanted to make people smile’: Tesco’s honest Xmas ad is tearing up the ‘naughty list’

Unilever and McDonald’s among brands urging the government to get tough on deforestation

Tesco ‘boycott’ backlash highlights underlying racial bias against halal advertising

Now homecooking has quadrupled, Tesco offers food inspiration

Where did it go wrong for European grocery retailers in Asia Pacific?

Tesco’s big budget centenary campaign is paying off

Tesco develops broader range of plaster skin tones, prompted by viral tweet

Tesco Christmas ad blitz delivers record day of food sales

The Drum Awards

How TescoBank and MediaCom spoke the right language to boost money transfers during Ramadan

A Week in Christmas ads: John Lewis' Edgar is its biggest hit since 'Monty the Penguin'

Tesco touts value this Christmas as it takes delivery driver on magical mystery tour

Tesco’s Mel B poster stopped right now after Spice Girl complains of image use

How Tesco proved that British spirit alone does not build a brand

Tesco accuses Aldi of unfairly skewing its price comparison in favour of itself

Tesco to cull brands from shelves

Tesco adds Morph to cult figures celebrating centenary price cuts

The Drum Marketing Awards

BJL, PHD UK, Spark Foundry: The Drum Marketing Awards 2019 winners

Mr Blobby and other cult figures mark Tesco centenary with 'Prices that Will Take You Back'

Tesco CEO Lewis says Christmas ad rerun worked 'really well' as festive sales rise by 2.2%

Tesco reprises ‘Everyone’s Welcome’ campaign: ‘It worked for us last year’

Tesco reveals discounter brand Jack’s: 'it will cheaper than Aldi and Lidl'

What will Tesco’s discounter brand Jack’s look like?

Tesco Labs head Angela Maurer exits supermarket after 18 years

Tesco discount division to challenge Aldi and Lidl at their own game

Publicis Groupe

Publicis.Sapient taps Amazon and Tesco tech talent to help it compete with consultancy rivals...

Tesco scraps brand guarantee promise: 'It's far less relevant for our customers today'

High online marketing costs blamed for Tesco Direct downfall

Creative Works APAC featuring Brave Bison, VML, The Royals, AGM Mobile and more

Tesco Malaysia introduces reusable bar-coded bags in a bid to save marine life

Tesco plots launch of new 'discount' brand to take on Aldi and Lidl

The launch lowdown: from tabloid Guardian to Amazon Go, brands' new year launches rated

Round up: the fortunes and failures of the UK's top brands at Christmas as Amazon's shadow...

The Drum Network

Tidings of comfort and joy - why Christmas ads should stick to tradition

UK Top Shazamed Ads: Become a unicorn with iPhone X's Animoji's

Tesco poaches Havas Helia CEO Tash Whitmey for loyalty lead role

Hijabis are the new blondes: what the Tesco Christmas ad furore says about Muslim representation

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From our Open Mic Members

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