Ad of the Day: Heartwarming Tesco spot focuses on the gift of time
The new 'Can We? We Can' campaign hopes to drive usage of the retailer’s click-and-collect service.
In the spot, viewers see a young boy asking his father if they can do something fun the next day while his father uses the Tesco Click+Collect option for his weekly shop. With plenty of time freed up, the pair go on a random and fun-filled day of adventure; they eat ice creams, play football, go to the movies, get their haircut and even go on a trip to space.
Cathal Deavy, customer director at Tesco Ireland, said: “At Tesco, we’re passionate about the food we offer, but we’re also hugely passionate about our service offering for customers. We created Click+Collect for that reason, to give our customers more choice in how, when and where they shop.
“We’ve seen a shift in shopping habits over the years, and as people are more tight for time, we see them utilize Click+Collect on the way home from work, football training, courses, or even on the way home from their staycation, meaning all the shopping arrives home with them.”
It’s the work of the creative agency BBH Dublin. The ad will be supported by out-of-home (OOH) activity.
Aubrey O’Connell, creative lead at BBH Dublin, added: “Getting the shopping is a necessity, but you don’t want it getting in the way of the other million things going on in your life. Click+Collect fits around those million things, so you’re free to go pick up the kids or go hang gliding or whatever you’ve got planned. We had loads of fun taking that thought and running with it, often literally, into all kinds of adventures. When you’ve got such a strong product offering, it really makes a creative’s life easy!”
Campaign Title: Can We? We Can.
Advertising agency: BBH Dublin
Creative leads: Sam Caren and Aubrey O’Connell
Creative team: Jack Walsh and Eva Redmond
Strategy lead: Steve Wright
Business lead: Amy Crowe
Account director: Amy Harrington
Account manager: Laura Redden and Norah Conlon
Agency producer TV: Conor Hamill
Art producer Print: Cyd and Matt Kitto
Production company: Assembly
Director: Mike Andrews
Producer: Rebecca Bourke
Post-production company: Screen Scene
Editor: Allyn Quigley
Online: Allen Sillery
Grade: Screen Scene
Sound studio: Scimitar Sound
Music: Baby Benzig - Eli Smart
Music supervision: Black Sheep Music
VO: Marie Ruane