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By Amy Houston | Senior Reporter

August 15, 2023 | 3 min read

The new 'Can We? We Can' campaign hopes to drive usage of the retailer’s click-and-collect service.

In the spot, viewers see a young boy asking his father if they can do something fun the next day while his father uses the Tesco Click+Collect option for his weekly shop. With plenty of time freed up, the pair go on a random and fun-filled day of adventure; they eat ice creams, play football, go to the movies, get their haircut and even go on a trip to space.

Cathal Deavy, customer director at Tesco Ireland, said: “At Tesco, we’re passionate about the food we offer, but we’re also hugely passionate about our service offering for customers. We created Click+Collect for that reason, to give our customers more choice in how, when and where they shop.

“We’ve seen a shift in shopping habits over the years, and as people are more tight for time, we see them utilize Click+Collect on the way home from work, football training, courses, or even on the way home from their staycation, meaning all the shopping arrives home with them.”

It’s the work of the creative agency BBH Dublin. The ad will be supported by out-of-home (OOH) activity.

Aubrey O’Connell, creative lead at BBH Dublin, added: “Getting the shopping is a necessity, but you don’t want it getting in the way of the other million things going on in your life. Click+Collect fits around those million things, so you’re free to go pick up the kids or go hang gliding or whatever you’ve got planned. We had loads of fun taking that thought and running with it, often literally, into all kinds of adventures. When you’ve got such a strong product offering, it really makes a creative’s life easy!”

Credits

Campaign Title: Can We? We Can.

Client: Tesco

Advertising agency: BBH Dublin

Creative leads: Sam Caren and Aubrey O’Connell

Creative team: Jack Walsh and Eva Redmond

Strategy lead: Steve Wright

Business lead: Amy Crowe

Account director: Amy Harrington

Account manager: Laura Redden and Norah Conlon

Agency producer TV: Conor Hamill

Art producer Print: Cyd and Matt Kitto

Production company: Assembly

Director: Mike Andrews

Producer: Rebecca Bourke

Post-production company: Screen Scene

Editor: Allyn Quigley

Online: Allen Sillery

Grade: Screen Scene

Sound studio: Scimitar Sound

Music: Baby Benzig - Eli Smart

Music supervision: Black Sheep Music

VO: Marie Ruane

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