Guardian News and Media (GNM) has announced that Imogen Fox is to take on the role of executive editor at its content marketing division, Guardian Labs.
Fox is making the leap over from the Guardian’s newsroom, where she had been head of fashion for the past three years having first joined the fashion desk in 2004.
During her tenure there she spearheaded the launch of the Guardians bi-annual supplement the Fashion, as well as developing the paper’s cross-platform editorial style strategy.
Her appointment follows the departure of Guardian Labs’ managing director Anna Watkins, whom The Drum understands is exiting the Guardian at the end of August to take up a job with crowdsourcing platform Mofilm.
Fox’s new remit will see take charge over developing and leading the Guardian Labs team responsible for producing branded content for partners. The division’s client roster produces work for names like Unilever, HP, Visa and Rolex.
“It’s an exciting time to be joining Guardian Labs - there’s a huge creative opportunity to work with brands and deliver outstanding commercial content that resonates with our diverse and engaged audience,” said Fox, adding: “I’ve got tons of ideas for sharp, beautiful and original collaborations and can’t wait to get started.”