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Singapore
Starbucks revamps omnichannel experience in China with Meituan tie-up
Singtel’s Chinese New Year film uses 5G-enabled tech to emphasize the importance of fami...
BBDO Singapore’s plans to refresh CIMB’s banking playbook in ASEAN
Will the metaverse really be as inclusive as it promises to be?
Opinion
Enter the metaverse, the future of in-game advertising
Opinion
4 tips on how to own the room and be a better leader
Samsung signs deal with One Esports to create dedicated app for its devices
Mastercard’s APAC EVP on the new rules of loyalty in a changing world
Twitter promotes Mitchell Kreuch to vacant managing director of South East Asia role
Johnnie Walker launches global campaign ‘The Walkers’ to help revive social spaces
Prudential creates AR filters on social media to teach importance of money
Opinion
Tackling affiliate marketing’s reputation problem in APAC
Opinion
Attention will become the new advertising currency and drive outcomes for brands
Opinion
The future of marketing is building a privacy-safe world
Why brands in Asia Pacific are turning to social selling
Tiger Beer chooses football icon Son Heung-Min for its global Lunar New Year campaign
Geneco and NParks highlight importance of sustainability for Chinese New Year
Singapore’s GIC transforms advertising panels at bus stops into urban farms
Behind oral brand Zenyum’s multi-sensorial Smile Gym in Singapore
Opinion
Key digital developments that marketers should consider in 2022
How Stellar Ace’s Project Campus Series plans to develop future marketing talent
Opinion
Asian esports will redefine entertainment in 2022
Singapore Post blends traditional postcards and Instagram to spread festive love
Opinion
How procurement can take a front seat in a post-pandemic world across the APAC region
Opinion
Shopee on how brands can prepare for mega-sale season
Consumers in Asia Pacific want businesses to address their concerns around data security
Promoted
A marketers guide to diverse media planning
Inside Grab’s video strategy to reach more than 400 cities in South East Asia
What the LGBTQ+ community in APAC want brands to know
How brands can help support the LGBTQ+ community in Asia Pacific
South East Asian consumers want brands to fight climate change and social issues
Opinion
Stay hungry, stay fearless: how women can step up to find their way to opportunity
SMRT and Mastercard gamify contactless payments on public transport with rewards campaign
Immersive virtual museum aims to educate on the nuances of domestic violence
Singaporeans most at ease with automation at home, shopping and mobility
Promoted
TikTok and WPP on mastering creative, commerce and consumer influence
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