Media Social Media

Prudential creates AR filters on social media to teach importance of money


By Shawn Lim | Reporter, Asia Pacific

January 12, 2022 | 3 min read

Insurance company Prudential has created a campaign in Singapore that uses technology to teach the importance of money.

The campaign, called #PruMoneyTalks and created by VaynerMedia and art and tech collective, uses an augmented reality (AR) filter that brings Singapore dollar notes to life.

Users who open the filter on Instagram Story or Facebook Story can scan a $2, $5, $10 or $50 dollar note, and see an animated story unfold around the theme of each dollar note.


The purpose of these filters is to prompt users to be more aware of how they use their money

The two-dollar note features the school that Singapore’s first president Yusof bin Ishak attended and tells the story of how Singapore’s first dollar notes educated Singaporeans to save and spend. The five-dollar note, with the Garden City theme, showcases Singapore’s greenery while drawing awareness to the impact that the country’s investments can have on the environment.

The ten-dollar note, with the sports theme, parallels how planning for a life where Singaporeans live till 100 years old requires a thorough strategy, like playing any sport.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The fifty-dollar note with the theme of the arts depicts various ethnic groups in Singapore playing their multicultural instruments, showcasing how diversification is integral to both Singapore and its investments.


The purpose of these filters is to prompt users to be more aware of how they use their money, and how this has an impact on themselves and the initiatives that they may choose to place their money in, according to Prudential.

“We are pleased to partner VaynerMedia and local art and tech collective to provide Singaporeans with a fresh perspective on our dollar notes through an augmented reality experience,” said Goh Theng Kiat, chief customer officer for Singapore at Prudential.

“At the same time, the #PruMoneyTalks campaign aims to get people to think more deeply about their savings and protection journeys, where they invest their money, and how they can build a world they want to live in.”

Media Social Media

More from Media

View all


Industry insights

View all
Add your own content +