For marketers, irrespective of whether the goal is to drive awareness and recall, or to drive sales and conversations, platforms such as YouTube play an important role. The Drum finds out how Grab is using YouTube to showcase its campaigns.
Inside Grab’s video strategy to reach more than 400 cities in South East Asia

TRENDING TODAY
This article is about:
Like what you see? We can email it to you
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.