Social Media Work & Wellbeing

Twitter promotes Mitchell Kreuch to vacant managing director of South East Asia role


By Shawn Lim | Reporter, Asia Pacific

January 13, 2022 | 3 min read

Twitter has promoted Mitchell Kreuch to the role of managing director for South East Asia, filling a role that was left vacant for three months.

Before his promotion, Kreuch served as Twitter’s agency development lead in Asia Pacific for the past two years. He replaces Arvinder Gujral, who stepped down in October 2021.

In his new role, Kreuch is tasked with overseeing Twitter’s revenue growth in SEA.


In his new role, Mitchell Kreuch is tasked with overseeing Twitter’s revenue growth in SEA

Yu Sasamoto, vice-president for APAC at Twitter, who Kreuch will report to, said: “With Mitchell’s extensive experience in sales, media and marketing over the past three decades, I’m confident that he will be a strong leader for our South East Asia sales team, strengthen our client and partner relationships across this region, and increase our commitment to South East Asia as a high-growth region for Twitter.”

Kreuch said: “Continuous growth in South East Asia is a top priority. Having led agency development in the APAC region for the past two years, I am very excited to expand the role to lead the revenue growth team in the South East Asia region.

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“Through Yu’s leadership and collaboration with our amazing team across the region, I look forward to unlocking more opportunities and continuing to showcase Twitter’s values to help brands stay connected with our audiences in the region.”

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