Singtel’s Chinese New Year film uses 5G-enabled tech to emphasize the importance of family
Singapore-based telco Singtel has launched its annual Chinese New Year film for 2022, carrying on the theme of family and community bonding that began in 2020.
The film, ‘The Hunt for The Lucky Tiger,’ is the third in a series about two rival families that are constantly bickering with each other, carrying on their squabbles from previous films ‘His Grandfather’s Road’ and ‘My Grandmother’s House.’
The latest film pits the Ang and Huang families against each other again, this time on the Singapore island of Sentosa, where they make use of 5G to race against each other in a remote-controlled car race.
There is panic when the Ang family are unable to find their youngest son, who loses his bearings after searching for a tiger avatar. This prompts both families to set aside their rivalry and search for the boy, even going as far as to make use of drones and livestreamed footage.
This near-miss teaches both families the importance of treasuring each other.
“Chinese New Year exemplifies the importance of family, friends and relationships, closely reflecting Singtel’s spirit of celebrating connections. As we rejoice with loved ones during this festive period, it is a timely reminder to treasure the relationships we have made, especially in light of recent global events that have tested these bonds,” said Lian Pek, vice-president for group strategic communications and brand at Singtel.
“As we move into a new year, the film is also a look to the future, showcasing 5G technology that Singapore can capitalize on to underpin economic recovery and our journey into the digital economy.”
She added: “As a leader in 5G innovation, we’re offering audiences a glimpse of tomorrow, from AR-enhanced entertainment to drone applications powered by hyper-connectivity. 5G has the unbridled potential to redefine experiences and operations across multiple verticals, and we hope to empower the broader community by harnessing the benefits of this next-generation technology.”