Geneco and NParks highlight importance of sustainability for Chinese New Year
Singapore’s National Parks Board (NParks) and electricity retailer Geneco have come together to create a campaign that focuses on sustainability for the upcoming Chinese New Year.
The campaign, called “Change Brings Prosperity”, wants to inspire Singaporeans to put more effort into helping Singapore achieve its biodiversity conservation goals. As part of the Singapore Green Plan 2030, one of the key pillars is to transform Singapore into a City in Nature and bring Singaporeans closer to the greenery in their everyday lives.
It does this by highlighting four of Singapore’s native flowers on red packets to showcase the conservation of local flora and fauna to restore Singapore’s natural heritage. Each red packet is illustrated and accompanied with lesser-known facts about the green spaces where each flower can be found in Singapore.
The campaign will also see Geneco partner with local brands to roll out recycling bins across Singapore
“We are thrilled to partner with NParks through its registered charity, Garden City Fund, for our red packet design this year to showcase four of our beautiful native flowers. These blossoms were specially selected to showcase the diversity of floras right here in Singapore and the importance of conserving our natural heritage for our future generations as we build our City in Nature,” said Alex Chan, head of marketing at Geneco.
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“This partnership complements our Plant-A-Tree initiative launched last year where we pledged to plant 250 trees to contribute to Singapore’s OneMillionTrees movement.”
The campaign will also see Geneco partner with local brands to roll out recycling bins across Singapore for the public to deposit their used and excess red packets.
The same partnership last year saw more than 410kg of red packets collected and this year, Geneco has tapped local celebrities including Rui En and Tay Kewei to raise awareness of the collection.