Crests and badges are key tools in a sporting brand’s arsenal. Considered sacrosanct by supporters, however, substituting these storied stamps for updated designs is an emotionally charged challenge. As part of The Drum&rsquo...
A Chinese-owned e-cigarette brand has been accused of circumventing British advertising rules designed to protect children by recruiting TikTok stars to ‘review’ its products.
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MLB is the first of the US’ major pro sports leagues to green-light CBD advertising and sponsorships at the national level. As part of The Drum’s Sports Marketing Deep Dive, we look at how the move points to a broader sea...
Professional women’s network Bloom UK has partnered with the recruitment agency Major Players to launch a new resource for menopause support in the marketing and comms industry – the Bloom Menofesto.
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Disney has extended its links to advertising technology company The Trade Desk following a year of work behind the scenes to advance its audience strategy.
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In turbulent times, the startup and venture capital sector is proving to be the safest bet for TwentyFirstCenturyBrand, the agency set up by ex-Airbnb and TBWA\Chiat\Day execs.
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As changing laws and Covid provoke an exodus of expats, foreign workers and agency professionals from Hong Kong and Shanghai, how will agencies in the region adapt?
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Pinterest is following in the footsteps of Facebook and Instagram by investing more deeply in native commerce capabilities. The site has unveiled a new suite of tools designed to drive engagement and conversion for sellers, including an all-new...
Rosa Paris is offering an out-of-the-box creative services package to startup clients. It’s fast-speed, no-nonsense and cuts costs – but can it work?
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The Drum catches up with Heineken-owned Birra Moretti on why a 12th-century Tuscan villa is at the heart of its first foray into influencer marketing.
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