Modern Marketing Creative Works

Chinese vaping brand accused of flouting advertising rules designed to protect children

By John Glenday | Reporter

July 19, 2022 | 1 min read

A Chinese-owned e-cigarette brand has been accused of circumventing British advertising rules designed to protect children by recruiting TikTok stars to ‘review’ its products.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Modern Marketing Creative Works

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +