Japanese brand Asics has long been campaigning for a ‘sound mind in a sound body.’ Here is how it is evolving its mindfulness message for the South East Asian market.
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Tremor International – the video, data and connected TV (CTV) adtech platform – is to bolster its capabilities and expand its international footprint with the $239m acquisition of Amobee.
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Outdoor apparel brand Napapijri has appointed John Doe to lead its comms account in the UK. The client, joined with its new agency, tells The Drum how a stronger influencer strategy can put the brand on the map.
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Ahead of The Drum Awards for Agency Business later this year, we caught up with Rocketmill, which won the Independent Agency of the Year (50-149 employees) in 2021.
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The brand’s US and Canada director Javier Leyva talks social media buzz, the unique appeal of its products in an increasingly crowded category and the brand’s goals for continuous growth.
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Crests and badges are key tools in a sporting brand’s arsenal. Considered sacrosanct by supporters, however, substituting these storied stamps for updated designs is an emotionally charged challenge. As part of The Drum&rsquo...
A Chinese-owned e-cigarette brand has been accused of circumventing British advertising rules designed to protect children by recruiting TikTok stars to ‘review’ its products.
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MLB is the first of the US’ major pro sports leagues to green-light CBD advertising and sponsorships at the national level. As part of The Drum’s Sports Marketing Deep Dive, we look at how the move points to a broader sea...
Professional women’s network Bloom UK has partnered with the recruitment agency Major Players to launch a new resource for menopause support in the marketing and comms industry – the Bloom Menofesto.
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Disney has extended its links to advertising technology company The Trade Desk following a year of work behind the scenes to advance its audience strategy.
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In turbulent times, the startup and venture capital sector is proving to be the safest bet for TwentyFirstCenturyBrand, the agency set up by ex-Airbnb and TBWA\Chiat\Day execs.
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As changing laws and Covid provoke an exodus of expats, foreign workers and agency professionals from Hong Kong and Shanghai, how will agencies in the region adapt?
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