There has been a lot of noise around virtual product placement (VPP) as the streamers find non-intrusive ways to bring in advertising revenue, but is it worth it for advertisers?
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Several agencies now offer staff the chance to work abroad alone, pushing the definition of remote work even further. We find out what happens when such an idealistic offer meets the realities of modern agency life.
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As customers rethink spending habits, the tinned tomato titan finds itself under threat in the “squeezed middle.” So what can we expect from a major £2m campaign?
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Buzzy indie agency Gut is set to expand in Canada with new business wins, including with the country’s largest gym chain. Its Toronto MD explains how it won the account.
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The Drum’s Agency Wellbeing Census reassures us that support for employees taking maternity leave is commonplace, but falls short when it comes to paternity leave and help with childcare.
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The Drum’s Agency Wellbeing Census has revealed how big the struggle to retain talent during the pandemic has been – and the lack of key training and systems at many British agencies.
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The Drum’s Agency Wellbeing Census has revealed that while many agencies have improved their mental health policies, support for other health issues that affect women – such as menopause – is lagging behind.
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