Future of TV Adtech Media Planning and Buying

How much does it cost to do virtual product placement? Providers share prices and KPIs

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By Hannah Bowler | Journalist

October 7, 2022 | 1 min read

There has been a lot of noise around virtual product placement (VPP) as the streamers find non-intrusive ways to bring in advertising revenue, but is it worth it for advertisers?

Future of TV Adtech Media Planning and Buying

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