Mobile has arrived. The ‘experimental phase’ is over, and we are now in a ‘strategic phase’, where brands all over the world are increasing their investment and creating unique ways to make the medium work for them.
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The Drum's first issue of 2013 has a strong focus on future trends, with features looking at emerging technologies such as 3D printing and Google's Project Glass, and how they might impact on communications.
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The Drum has published two special reports looking into search and performance marketing.
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This issue of The Drum features a look at Christmas packaging, unwrapping the secrets to successful packaging design for the festive season.
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Google recently added the 'Display Network' tab into the AdWords interface to make it easier for advertisers to manage their Google Display Network (GDN) campaigns.
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This case study outlines the objectives, strategy and campaign execution behind ODD London's...
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A white paper released by affiliate marketing company Tradedoubler has revealed insights into the behaviour of consumers on the path to purchase, suggesting that brands need to target investment carefully to ensure effective performance marketing...
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A study of UK and US consumer habits around online shopping has highlighted a disconnect between the digital experience provided by traditional retailers and the digital experience expected by consumers.
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Does the creative industry in Yorkshire receive enough support from regionally-based clients?
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Yorkshire & Humber - 29/11/2012
Are there strong relationships between agencies and universities and colleges in the region, and are they adequately preparing graduates for the workplace?
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Yorkshire & Humber - 28/11/2012
Is there still such a thing as a Yorkshire digital scene or do all agencies have some sort of digital offering?
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Yorkshire & Humber - 27/11/2012
Nick Ramshaw, MD, Thompson Brand Partners
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Yorkshire & Humber - 27/11/2012
Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to...
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The annual RAR Top 100 Agencies Outside London puts the spotlight on the marketing services companies to be found outside of the M25.
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This issue of The Drum features a social media buzzword poster challenge, created as part of this year's Digital Podge lunch, The Social One, which saw agencies tasked with illustrating buzzwords associated with social. The result is a series of...
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What is the biggest challenge of operating in Scotland?
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Digital video is a key element of online behaviour, with 63 per cent of the UK population watching more than 10 billion online videos each month, and 65 per cent of the UK online video audience exposed to video advertising each month.
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GCHQ is one of the UK’s three intelligence agencies alongside Mi5 and Mi6. Against a backdrop of the UK’s new Cyber Security strategy, GCHQ needed to recruit people with the critical skills necessary to help defend the UK network from Cyber attack...
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