Download your copy of The Drum: 4 January 2013
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The Drum's first issue of 2013 has a strong focus on future trends, with features looking at emerging technologies such as 3D printing and Google's Project Glass, and how they might impact on communications. Google GlassGoogle’s Project Glass has the scope to change the way we view the world – literally. What does this mean for marketing? Disrupting the mundaneThe Drum catches up with Paddy Power about its cheeky marketing approach, looking at whether other brands might adopt similar disruptive strategies. A many-layered approach3D printing has the potential to create objects from scratch, bringing them to life. But is it just a gimmick or a game changer? Rosie Arnold interviewThe Drum speaks to the 2012 D&AD president and executive creative director at BBH about advertising over-consumption, male dominance of the industry and separating great ideas from mediocrity. The Drum Grand PrixA look at the big winners from this year’s breadth of awards ceremonies organised by The Drum, including the overall winner and recipient of The Hatstand Award. Also in this issue:- A round-up of emerging technologies set to make an impact in the coming years
- Industry predictions for 2013
- GoldenTwits results
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BBH
Bartle Bogle Hegarty is a Global advertising agency. Founded in 1982 by British ad men John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles and employs more than 1000 staff worldwide.
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The Drum
As the global home of media, marketing and advertising, we believe marketing can change the world.
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