Dr. Martens launched a campaign developed by ODD London which centred on the idea of people sharing the memories of their first pair of Dr. Martens. To answer Dr. Martens's brief, ODD used a high profile brand advocate as the face of the FIRSTANDFOREVER campaign and developed a digital engagement platform for users to upload their own experiences, which resulted in a campaign reach of over 10 million. The campaign was awarded in the consumer products or services website or campaign category and the use of visual design category at the DADI Awards.
How Dr. Martens increased brand awareness and buying consideration with integrated FIRSTANDFOREVER campaign
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