The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Performance Marketing Affiliate Marketing SEO

The Drum publishes Search and Performance digital supplements


By The Drum Team | Editorial

December 14, 2012 | 2 min read

Subscribers can download PDF versions of The Drum's Search and Performance supplements, published today.

The Drum has published two special reports looking into search and performance marketing. Both aim to demystify search and performance and provide insight for marketers, with Epiphany Group sponoring the search supplement and Affiliate Window and A4U sponsoring the performance supplement. Performance marketing is an increasingly integral element of successful online marketing strategy. This supplement, the second of our bi-annual performance marketing guides, builds on February's publication, the theme of which was performance marketing: an engine for growth. This publication reviews the trends to emerge from performance in 2012, speaking to leading industry voices to determine where it is going in 2013, from the ever-increasing influence of mobile, to the emergence of digital technologies changing the face of the discipline.Meanwhile, The Drum's search supplement, sponsored by Epiphany Group, highlights the growth in search marketing, providing insights into the main issues for search marketers going forward into 2013.We take a look at case study examples of search in practice and hear from the industry to establish the key trends in organic and paid search. Providing an insight into what developments brands and marketers should be aware of when implementing search as part of a wider online strategy, this supplement also includes tips for businesses looking to capitalise on the exponential growth of mobile search.Click below to download both PDFs.
Performance Marketing Affiliate Marketing SEO

Content created with:

The Drum

As the global home of media, marketing and advertising, we believe marketing can change the world.

Find out more


Building brand recognition is what we do. By combining organic search strategies, paid campaigns, engaging social and rich content we get our clients in front of the right audience in the moments that matter.

Find out more

4Ps Marketing

4Ps create intelligent search strategies, helping their clients to substantially grow their businesses online by getting them in front of the right audience. 4Ps supply their clients with the most advanced technology and expert knowledge in sustainable search, while using the fundamental principles of marketing to reach their business objectives.

Our mission is to strive for Personal, Client and Agency Growth.

Find out more


STEAK is an International digital marketing agency with offices in Europe, Asia Pacific and North America. We were founded in 2005 by search engine pioneers who saw the need for a specialist digital agency that understood marketing and technology – and could talk the language of both worlds to help brands increase their online presence. Today the STEAK Group brands, STEAK and Minute Steak ( operate at a global level with two of the original founders continuing to manage the company. In 2011 STEAK became part of Dentsu, the World’s fifth largest marketing communications agency, with over 100 offices in 27 countries. The company’s range of services have expanded since it’s early days as a search agency to encompass integrated digital media and creative, but the focus remains the same: to deliver digital campaigns that generate a return on budgets, whether measured against sales targets or brand and engagement metrics.

Services provided Search marketing Social media Affiliate management Mobile marketing Website design Digital marketing strategies

Find out more

Carat UK & Rubber Republic

Welcome to Carat, the world's leading independent media planning & buying specialist and the market-leader in digital and non-traditional media solutions.

Owned by global media group Aegis Group plc. and listed on the London stock exchange, the Carat network is more than 5,000 people in 70 countries worldwide.

Carat defined the sector when we were established as the world's first media independent in 1968. We are now Europe's largest media network, a position we have held for more than 15 years.

Today, advances in digital technology and changing consumer behavior has created an era of unprecedented complexity and opportunity for clients. Media is now an ecosystem that includes bought, owned and earned communications. In this new era, Carat is leading and shaping the industry once again, using media in new ways to deliver business value to clients.

Carat. Redefining Media.

Find out more

Avenue Digital

Our senior experts and proprietary technology not only help clients visualise the work we’re doing ahead of time, but also highlight where additional performance efficiency can be gained to increase revenue growth and brand exposure. Our clients typically achieve significant growth from when we take over their campaign management.

Performance efficiency you can see.

Find out more


Find out more


Some online marketing agencies are all style and no substance. Others are so geeky they forget your customers are only human.

We’re relentlessly improving our digital specialisms to provide maximum return on investment, whatever it takes. ROI may be an over-used term, but we’ll never tire of it, because it’s what matters most.

Our approach to digital marketing is made up of the perfect blend of technology, insight and creativity.

Our technology is like no other, with dedicated, proprietary tools that support the creation of digital strategies in organic and biddable media, content and social media. This allows us to remove the guesswork and conjecture in digital marketing, and plot your pathway to success.

We use this data, as well as our leading digital insight and the expertise of our partners in the IPG Mediabrands Group, to devise remarkable creative campaigns, engaging content and intelligent paid activity that are focused on increasing your brand visibility, growing your audiences and delivering results.

We have adopted this approach in more than 20 international markets for some  of the world’s biggest brands, including GlaxoSmithKline, Hilton and Hertz, delivering award winning campaigns that have delivered significant returns on investment.

If you'd like to find out how we can help you grow your revenue from digital, get in touch.

0113 391 2929

Find out more


Caliber delivers Smart Organic Marketing for great brands. That's the full SEO spectrum from technical infrastructure to PR-amplified content.

Strategic partners including Thomson, Saga Travel and turn to us for big-picture SEO advice.

Find out more - visit

Edinburgh Office Address:

7th Floor The Sugarbond, 2 Anderson Place, Edinburgh, EH6 5NP

Find out more

Thinking Juice

Hello. We are Thinking Juice.

The integrated agency, for the digital world.

We build powerful relationships between brands and their customers.

We solve the problems and overcome the challenges that brands face in today's world. How? Using killer insights, brand experiences, storytelling, data, technology, media neutral planning, traditional media, digital campaigns and good old fashioned big ideas, to create mouthwateringly effective work.

There's 50 of us. Thinking, planning, designing, writing, creating, building, producing, managing, analysing and doing from offices in Bournemouth and London.

We have been named UK Advertising Agency of the Year. And Integrated Agency of the Year. We've been in the UK's Top 10 Creative Agencies. The RAR said we are the UK's Most Effective, Most Creative Agency, Best in Advertising and Most Strategic Agency. And we've been recommended by our clients for five years in a row as aRecommended Agency.

We'll give you what you want. Fresh ideas. That work.

Here's what some of our clients had to say in the 2016 Recommended Agencies Register:

"Reliably professional group of talented individuals that work really well as a team together"

"Our experience of working with Thinking Juice has been excellent. The creativity we encountered on day one hasn't changed and it is backed up by a commercial understanding of our business and growth plans."

"It's been fantastic working with Thinking Juice, they have always delivered for us particularly on the design and creative elements, as well as delivering on time and on budget. Although we ask a lot of them, they always go out of their way to accommodate our needs. Great agency, great people! Thanks for everything."

Find out more


Find out more

Net Media Planet

Find out more


theEword is a specialist search agency in Manchester, with expertise in paid and natural search engine marketing.

Find out more


Find out more


Find out more

Ve Interactive

Find out more

Affiliate Traction

Find out more

ValueClick Media

Find out more


Performance marketing specialists. We work with Europe’s most influential and exciting online publishers and technology partners.

Find out more

OMG Performance Marketing

OMG deliver unique performance marketing that extends reach and increases sales through innovative campaigns, in affiliate and reward marketing, lead generation and comparison technologies.

We’ll help you to drive quality sales and strong ROI, gain valuable customers, whilst safeguarding your brand online.

We are the leading affiliate network for Finance and Utilities in the UK, Asia’s No1 affiliate network, and Europe’s leading reward marketing company, with offices in Poland, India, Australia and Brazil.

Our pioneering Rewards technology enables your brand to improve sales, retention and word of mouth referrals, gaining more loyal customers with exciting and tailored offers and content.

OMG Compare, our finance comparison tool, enables partners to compare over 50 brands and 500 products, with one simple integration.

If you want to maximise sales and increase your brand’s presence, you can rely on our outstanding combination of pioneering technology, exceptional service and extensive experience, to drive the results you’re after.

Our impressive list of clients, from major blue-chip companies, to exciting emerging brands, is testament to the outstanding service we can offer you.

Find out more


Find out more


Find out more

Affiliate Window

Find out more




We’re the digital performance experts who devise and deliver more opportunities for brands to grow online.​

As a dedicated team of digital marketing experts (with specialisms in paid media, SEO, CRO, digital PR, data science, and growth consultancy), we use tech automation, smart data, and human brilliance, to help B2C brands (like PUMA, Fender, Unilever, Secret Sales, and Wowcher) and global B2B brands grow online. ​

We utilise a creative, methodical, and data-driven approach. Our team find untapped and sustainable online growth opportunities for brands of all sizes and have been delivering insanely great digital marketing results for the last 12 years.

Find out more


Partnerize helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Partnerize Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to drive and manage more than $6B in sales across 214 countries and territories worldwide.

Find out more

Internet Advertising Bureau (IAB)

The Internet Advertising Bureau (IAB) is the UK trade association for digital advertising, representing most of the UK’s leading brands, media owners, publishers and agencies. Given the rapidly evolving nature of the digital landscape, the IAB’s mission is to build a sustainable future for digital advertising.

The IAB works to ensure that marketers can maximise the potential of digital media and mobile devices, helping members engage their customers and build great brands by disseminating knowledge and fostering dialogue through research, policy guidance, training and events.

To access the IAB’s current research, policy briefings, training opportunities and events schedule, please visit

Find out more

More from Performance Marketing

View all


Industry insights

View all
Add your own content +