The Drum publishes Search and Performance digital supplements

Subscribers can download PDF versions of The Drum's Search and Performance supplements, published today.

The Drum has published two special reports looking into search and performance marketing. Both aim to demystify search and performance and provide insight for marketers, with Epiphany Group sponoring the search supplement and Affiliate Window and A4U sponsoring the performance supplement. Performance marketing is an increasingly integral element of successful online marketing strategy. This supplement, the second of our bi-annual performance marketing guides, builds on February's publication, the theme of which was performance marketing: an engine for growth. This publication reviews the trends to emerge from performance in 2012, speaking to leading industry voices to determine where it is going in 2013, from the ever-increasing influence of mobile, to the emergence of digital technologies changing the face of the discipline.Meanwhile, The Drum's search supplement, sponsored by Epiphany Group, highlights the growth in search marketing, providing insights into the main issues for search marketers going forward into 2013.We take a look at case study examples of search in practice and hear from the industry to establish the key trends in organic and paid search. Providing an insight into what developments brands and marketers should be aware of when implementing search as part of a wider online strategy, this supplement also includes tips for businesses looking to capitalise on the exponential growth of mobile search.Click below to download both PDFs.

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