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This issue of The Drum features a look at Christmas packaging, unwrapping the secrets to successful packaging design for the festive season.Cover story – Christmas PackagingShelf stand out is never more important than at Christmas. Rosie Milton of branding agency Smith & Milton explores the thinking behind festive packaging design. We also hear from brands including Coca-Cola, Waitrose and Penhaligon's about their Christmas packaging ideology.Desert Island Clips – Ben PriestThe Adam&Eve co-founder shares his Desert Island Clips choices, giving insight into the agency's work on the John Lewis Christmas adverts.Special edition of The Works – The Drum Design AwardsTo mark the launch of The Drum Design Awards, we asked members of the judging panel to select their favourite inspired pieces of design from the past twelve months – which include Thomas Heatherwick's Olympic Cauldron, the Diet Coke packaging redesign by Turner Duckworth, and the Johnnie Walker 1910 Commemorative Special Edition bottle, designed by LOVE.Also in this issue:

• Social Buzz Awards results and the case studies behind the Grand Prix, won by Paddy Power, and the Chairman's Award, picked up by 383 Project
• Creative directors vent their feelings on the Christmas ads they love – or loathe – in adVENT
• A gallery of the best Movember 'taches from UK agencies