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When the restaurant industry was setting the table for 2020, an all-out feast was on the menu, an expanding economy and increasingly positive consumer sentiment whetting its appetite. ...

You could say marketing is in Megan Kleban’s blood. With a childhood spent exploring sampling events and concerts in the company of her father who worked at Coca-Cola, she looks back fondly at what she now knows was the experiential side of...

When Covid-19 struck, every kind of gathering, from birthday parties to christenings to weddings to nights out, holidays, festivals, gigs, sports matches and roller discos, was cancelled overnight. Party dresses and high heels became joggers and...

Covid-19 has decimated the travel industry. Tourism from, and within, Asia was expected to have a banner year in 2020, with Chinese tourists alone expected to make 160m trips abroad – 27% more than they did in 2015. ...

Test driving a Maserati isn’t a bad way to start your professional life. But for Erin Abernathy, this wasn’t just an early, memorable career experience, it’s also a fitting metaphor. Throughout her journey she has moved fast,...

Born in the Philippines, the astute marketer Dhiren Karnani came to the UK to make his name, first working on Ben and Gerry's and then, joining KFC in 2018. ...

The night-time economy was the fifth biggest industry in the UK in 2019 according to the Night Time Industries Association, driven in no small part by clubbers getting hot and sweaty on packed dance floors up and down the country. ...

Last September, near a shopping centre in Brent Cross, London, screaming kids, irate mothers and bewildered pedestrians all collided for a sunny afternoon of moderate chaos. The UK’s first TikTok Hype House, ByteSquad, had decided to stage...

In 2014, with influencer marketing still in its infancy, brands were just beginning to tentatively dip their toes into the space and work with social media stars on YouTube and Instagram. Few of those early adopters could have predicted just how...

‘What am I looking at here?’ It’s not an unusual question for the first-time TikTok user, given the bewildering array and amount of content to be found on the app. ...

Can creativity be manufactured at scale, packaged up and sent out into the world? Pop music is packed with examples of successful ready-made superstars; Korea’s biggest cultural export, K-pop, perhaps the best example. Young starlets, like...

Brands are still testing the waters of TikTok, but some advertisers have seen phenomenal success from their experiments in this (relatively) unsaturated platform. Take the footwear brand DSW, for example. It launched its ‘#toomanyshoes&rsquo...

As in-housing gains momentum, challenges and opportunities are emerging for external agencies. Here’s a look at the expectations and realities for marketers, and their unwavering desire for the big idea.   ...