Greg Brooks, chief marketing officer at media agency Mindshare, explains how the media agency’s renewed the way it approaches the market and the importance of a holistic client offering.
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The battle is heating up for workers with skills to build the metaverse. Microsoft’s AR team has lost around 100 people in the past year – many of them to Meta – while Apple has also been ...
As Nicholas Hulley and Nadja Lossgott prepare to take over the creative reins at AMV BBDO, they tell us the secrets to their decades-long partnership – and what they’ve got planned for the prestigious agency.
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As part of The Drum’s Metaverse Deep Dive, we consider three areas – streamers, digital goods and virtual brand avatars – that could lead your brand into the metaverse today.
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AnalogFolk Group has launched a consultancy company, MindWorks, specializing in ’behavioral transformation.’ The business – which has launched with HSBC among its founding clients – aims to help brands...
As part of The Drum’s Metaverse Deep Dive, we explore the audiences at risk of being left behind in this new frontier, asking: what does the industry need to do to ensure the metaverse is open to all?
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The new Vevo TV app has been launched in partnership with several leading video platforms, including Amazon Fire TV. The announcement marks the online music video content provider's latest foray into connected TV.
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While social commerce was previously focused on ads or promotions, platforms are beginning to provide innovative ways of selling that focus on making the journey easier for buyers. The Drum finds out how brands should reevaluate the purchasing...
McKinsey & Co’s annual Pulse Research finds that business-to-business (B2B) buyers have become far more comfortable with making large, high-consideration purchases online. The digital channel has become a crucial part of an omnichannel...
As a part of the Marketing and the Marginalized Deep Dive, The Drum looks at the changing role of brands in tackling menstrual hygiene and period poverty in India, and what’s being done to dispel myths and normalize the topic.
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Despite honest efforts to improve diversity and representation in stock imagery, the algorithms behind most image search engines – powered by historical download patterns – can stoke the flames of harmful stereotypes and...
Agencies pitching for new work are used to regarding brand procurement teams as their opponents, but it doesn’t have to be that way. We explore how alternative approaches could mean agencies picking up more business.
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For marketers, irrespective of whether the goal is to drive awareness and recall, or to drive sales and conversations, platforms such as YouTube play an important role. The Drum finds out how Grab is using YouTube to showcase its campaigns.
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The global Hispanic and Latino diaspora is expanding rapidly. Connecting with this highly diverse, multicultural and multilingual segment can prove extremely challenging for brands, many of whom are still aiming to reach these consumers by simply...
What can brands in the Asia Pacific do to stop virtue signaling and go beyond openly declaring their support for the LGBTQ+ community? As part of The Drum’s Marketing and the Marginalized Deep Dive, we find out how brands can meet...
