Most ad agencies work to reach external audiences, such as consumers and other businesses. But in the latest twist in its months-long acquisition fight, M&C Saatchi has begun advertising to its own shareholders in a bid to persuade them to...
Ete Davies, the new chief operating officer at the newly rechristened Dentsu Creative, explains his plan to get the holding company’s creative division firing on all cylinders.
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FreeWheel, the Comcast-owned video buying platform, has announced a new identity initiative to help glue the fragmented TV ecosystem back together.
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In a bizarre sofa session alongside socialite Paris Hilton, VaynerX and Vaynermedia founder Gary Vaynerchuk, aka Gary Vee, took to the stage at Cannes Lions to denounce the ad industry for “lying to itself for 20 years about reach....
The former head of the Facebook Creative Shop Mark D’Arcy has joined the Brandtech Group as partner and chief creative officer. The Drum asks how he will leverage his experience at the tech giant to connect brands to consumers through tech...
The Drum sits down with Deepti Karthik, senior vice-president of marketing at DaMensch India, to find out how the D2C menswear brand made its recent Father’s Day campaign.
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Publicis has revealed it now has over 1,000 employees dedicated to developing metaverse projects for clients, including a new chief metaverse officer – a digital avatar called Leon.
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Bed brand Dreams has picked Iris as its next creative and strategy partner. Its chief marketing officer Jo Martin explains why the brand picked the agency over network rivals.
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Engine was one of the last big indie agencies in the UK to be acquired. But since its acquisition by Next Fifteen in March, there’s been a flow of key staff leaving the business. How can the new parent company turn the situation around?
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Deepak Rajawat, chief commercial officer of Vistara, speaks to The Drum for an exclusive peep into the playbook of the full-service air carrier, as it looks to take advantage of the post-Covid travel boom.
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Fewer than a half of the British public would choose to report an ad they find offensive, according to new research from YouGov. Only 45% of respondents to a survey said they would register a complaint with the relevant regulator, while 43%...
As rumors swirl around the possibility of a Netflix-Roku deal, industry experts share their boldest predictions for what a potential acquisition could mean for the future of streaming and media buying in the space.
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Mark Steel, boss of WPP’s new e-commerce management service Everymile, explains why it’s getting into the delivery game, what it will offer brands and what revenue share model it is trialing.
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Cheil Singapore’s new leadership is eager to bolster its creative reputation among the city’s agency scene. They explain their master plan to The Drum, and why the agency’s close relationship with its largest client is a double...
Amazon is firing back at US legislators who are on a mission to improve marketplace competition by damping self-promotional behavior by major tech companies.
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