Modern Marketing Brand Purpose Brand Strategy

Body shaming and cultural appropriation are Brits’ top reasons for complaining about ads


By Chris Sutcliffe | Senior reporter

June 10, 2022 | 1 min read

Fewer than a half of the British public would choose to report an ad they find offensive, according to new research from YouGov. Only 45% of respondents to a survey said they would register a complaint with the relevant regulator, while 43% insisted they would not.

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