Modern Marketing Brand Purpose Brand Strategy

Body shaming and cultural appropriation are Brits’ top reasons for complaining about ads

Author

By Chris Sutcliffe | Senior reporter

June 10, 2022 | 1 min read

Fewer than a half of the British public would choose to report an ad they find offensive, according to new research from YouGov. Only 45% of respondents to a survey said they would register a complaint with the relevant regulator, while 43% insisted they would not.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Modern Marketing Brand Purpose Brand Strategy

More from Modern Marketing

View all

Trending

Industry insights

View all
Add your own content +