Agency Business Agency Models

Cheil Singapore wants to restore its creative rep, but can it attract the right talent?


By Sam Bradley | Senior Reporter

June 2, 2022 | 1 min read

Cheil Singapore’s new leadership is eager to bolster its creative reputation among the city’s agency scene. They explain their master plan to The Drum, and why the agency’s close relationship with its largest client is a double-edged sword.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
Agency Business Agency Models

More from Agency Business

View all


Industry insights

View all
Add your own content +