Digital Transformation Martech

‘We’re converting hype into ideas’: Mark D’Arcy on Facebook to Brandtech Group move

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By John McCarthy | Media editor

June 22, 2022 | 1 min read

The former head of the Facebook Creative Shop Mark D’Arcy has joined the Brandtech Group as partner and chief creative officer. The Drum asks how he will leverage his experience at the tech giant to connect brands to consumers through tech that may include the metaverse, augmented reality (AR) and web3.

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